Damn dude, read the whole post. The majority of people who go to movies are teens and people under 25 without careers. Thus, movies that are popular appeal to them. This means that successful movies and really anything in entertainment are ones that appeal to a less mature audience.
There's a difference between enjoying Rock and thinking it's amazing. Thinking that Rock telling Cena to shove things up his ass is some sort of amazing putdown does, in my opinion, make you less mature. Rock really isn't saying anything you wouldn't hear a middle school say to another middle schooler. The stuff Pryor said was a lot more potent and a lot smarter. Rock is basically calling Cena "four eyes".
Also, I really don't care about UK statistics. The UK isn't the home of entertainment. The US, believe it or not, pretty much runs shit when it comes to entertainment. We have hollywood, you don't. You have amazing actors (Bale, Day-Lewis, Oldman, etc) but when it comes to producing and creating stuff that's globally popular, it happens in Hollywood.
It is a fact that studios consider an audience of people over 25 to be "old". Look at all the top grossing movies every year and tell me they don't appeal to a younger, more immature audience.
Entertaiment is for young people because young people care more about what other people think. They also don't have as many responsibilities that take priority.
http://www.mpaa.org/resources/93bbeb16-0e4d-4b7e-b085-3f41c459f9ac.pdf
% frequent moviegoers by age
age 2-11 9%
age 12-17 18%
age 18-24 21%
age 25-39 22%
age 40-49 10%
age 50-59 8%
age 60+ 12%
How much you wanna bet that a large part of the people over 25 that go are taking the people in the age brackets 2-11 and some of the kids in the age 12-17?
You have 48% of frequent moviegoers under the age of 25, and likely a large percent of the next highest age bracket (25-39) probably bringing in those.
Not only that, but if you look at the per capita graph, there is a huge spike in that 12-24 age range (which makes up for the fact that we simply have more older people than young people due to the baby boomer generation).
If you look at attendance of 3D movies, there is a peak in the teens and then it declines.
Look at the top movies that year (data is from 2010) Avatar, Toy Story 3, Alice in Wonderland, Iron Man, Twilight, Inception, Harry Potter, who do you think these films appeal the most to?
Cinemas target people under 25. They are most likely to become superfans of something. You don't see very many normal or successful people over 25 with Twilight or Batman shirts on in their everyday life.
Which brings me to another point. Merchandise. People under 25 are more likely to buy merchandise that's essentially advertising an entertainment entity.
If that isn't enough evidence for you, just look at the WWE audience. Most people there are under 25 and those that aren't have kids. My whole point isn't that Rock isn't successful or over. My point is that he doesn't appeal to me because I feel like his stuff is immature. My OTHER point is that his stuff (and the attitude era if you want to expand it, and Jersey Shore if you want to expand it even more) is/was over because it is immature and that's what the demographic likes.
