I am a big Rock fan, I think he is great and while Cena isn't my favourite, I am not on the hate bandwagon and I respect most of what he does so I will look at this objectively.
Content/Style
I have to laugh at certain members of the IWC slamming The Rock saying 'this was awful, it was not The Rock, it was Dwayne'. Well fuck me, these are the same cretins complaining The Rock is doing his 1999 catchphrases every time he turns up! I'd give the promo a 7.5, it wasn't his best but it wasn't bad by a long shot. He got his message across and he delivered well. Tonight was mostly Dwayne with a little bit of Rock thrown in aswell to appease the live crowd....which brings me to my next point.
Selfish Internet Fans
It amazes me how selfish and short sighted some members of the IWC are. They think that promos are for their benefit and nobody else. The Rock gets the live fans eating out of his hands like nobody else. He says jump, they say how high. A huge part of Rocks promos are for the benefit of the LIVE CROWD. It may not always make great TV but the fans there are having a great time - he gets pops like no other. WWE is not just a TV Production, it is also a LIVE production in front of an audience. WWE is pantomine, it involves interaction and thats what the fans who bought tickets want, they got it and they went home happy. Half these bitches moaning would be marking out if they were there!
The Notes on the arm
The Rock had notes on his arms, that is a given. This was not a work to make Cena look better, that was a shoot from the hip by Cena. Watch the promo again, at one point you see Rock looking down and reading his notes. At the end when he gets on the turnbuckle, he also wipes the notes against his leg to remove them. Is there anything wrong with this? Not at all. Rock is an actor, he can memorize with ease, he does a coherent promo with very little nerves at all, he delivers it well and he is one of the best in the business. Even the internet darling CM Punk uses bullet points on his arm, watch the 'pipe bomb' promo for evidence. I am not making excuses for Rock, but it is totally acceptable and a 'trick of the trade'. What is unacceptable is...
John Cena lacking a bit of class
That was a huge low blow by John Cena bringing that to the fans attention. Using dirty hand tactics like that is like saying The Rock bottom doesnt hurt and he could easily get up. By all means get personal but I felt uncomfortable he is almost giving the game away.
It just got even more personal
Like I said earlier, it just got personal. You could see The Rock was visibly pissed. He looked Cena dead in the eye straight after he said it....there was no pacing around the ring. I also believe he mouthed something into the camera for Cenas benefit.
Follow Up
There is certainly a buzz for me now, not sure about anyone else but I am intrigued to see where this goes. Looks to me like all bets could be off as far as The Rock is concerned. I may not agree with what Cena did but the fued certainly needed something like that. I am interested to see what material the Rock uses. His promo in July (off WWE camera) had lots he could bury Cena with. I hope he does.
Your post seemed well thought out when I read it, but I disagree with most of it. It's cool that you're trying to be objective about this, but I think you're more biased than you might realize. I'll try to organize why I feel that way in the same way that you organized your post for the sake of simplicity, so please don't get the wrong idea and assume that I'm mocking the structure of your post.
Content/Style
For what everyone is touting as a 20 minute speech, incredibly little was done to build the feud or respond to Cena's promo from the last week. The first maybe.. 2-3 minutes were the fans chanting, and between every 3 or 4 sentences, he would pause to let them chant again. While the reception he got was indicative of how popular he was in the past and how much staying power that popularity had, it does not make his promo any better than a card board cut-out's on its own. That being said, I am one of those who complain about him recycling catchphrases from 10 years ago to a nauseating extent, and while I'm glad that he didn't resort to the same tactics for most of his promo (that is, unless he was at a loss of words after Cena completely out-witted him off script assuming it was real), his promo was not clever, innovative, or new.
In 20 minutes, he rehashed Cena's resemblance to fruity pebbles, called him a Kung Pow Bitch, made fun of Cena's genitalia twice, and what no one else has seemed to point out, performed the exact same cheap pops that Cena is constantly criticized for by people online. He played up to the Trailblazers, said that he was fighting for the fans, and said that nothing is more important to him than entertaining the WWE universe. I'm not saying that you personally are guilty of this, but speeches like that are exactly what people used to criticize Cena for doing against Punk, Miz, Del Rio, and a plethora of other stars. Anyway, you made other points, so I don't want to keep trying to refute this one. In short, I simply disagree with you about The Rock's content being entertaining.
Selfish Internet Fans
As far as any fan is concerned, on TV or live, a promo is for them as individuals. The entire point in a promo is to draw or to build a feud. If the performer didn't fulfill any of these, it was a poor promo. As a fan who wasn't drawn to his promo or didn't see the feud furthered by his insults, I consider his promo as poor. The Rock's ability to make the fans go into all kinds of random chants is a testament of how good he was in the past. That being said, they were chanting before he started speaking. The mere presence of his legacy spurred it. As I said before, I absolutely find that understandable, but it does not mean that his promo was good. He may have put in the work in the past to get the praise that he does, but he hasn't done anything lately to deserve it (unless you consider showing up for the first time in months to build a feud scheduled a year in advance as deserving of praise, which I personally don't). It's for that reason that I don't think he earned the reaction he got through his work on this Monday Night.
The Notes on the arm
I pretty much agree with you here. As a fan, I don't care that he had notes on his arm. He had no trouble presenting that which was written as I presume he intended, and it doesn't matter to me how he remembers his lines. It was a clever line in the moment that caught most of us off guard, and for that, I was entertained, but it has no lasting effect on my opinion on The Rock on its own.
John Cena lacking a bit of class
With this, I disagree with you majorly, and I'd accuse you of holding a double standard. The Rock prefaced this by resorting to the "realism" route with his Cell Phone comment, which cheapened Cena's kayfabe promo from the previous week. Furthermore, if you have already conceded that having notes on his wrist isn't a big deal, you are employing ridiculous levels of hyperbole by labeling Cena as classless. In a feud where The Rock has consistently insulted Cena's manhood on a global scale for an entire year, one off-the-cuff remark about The Rock needing to write down bullet points on his wrist does not register on the scale.
It just got even more personal
The Rock was at a loss for words. If Cena's line really wasn't planned, The Rock had no idea how to respond to it. He wanted for Cena to completely exit the ring, the ramp, and the entrance area before starting, and he stuttered and riddled the rest of his promo with redundancies. If Rocky wasn't legitimately angry by the end of the taping, he is a much better actor than I thought he was.
Follow Up
I agree with you here for the most part. This promo got me psyched to see how the rest of it will go. I think Cena mopped the floor with Rocky tonight, but I think it'll be a wake-up call for him to pick up his promo work and hopefully step it up a level as Cena has. The difference here is that The Rock is trying to play up to the catchphrases, the chants, the gimmicks, and that whole circus. Cena, on the other hand, is making this seem real and personal. On a fundamental level in this stage of my life, that's why I've been enjoying Cena more in these last two weeks than I would ever enjoy any incarnation The Rock has shown.
You and I can probably agree that this feud shows lots of promise, and hopefully it can live up to all of its hype and hoopla.