I'd like to say that you're right about this, but I think Vince is contented to let Cena just go the rest of his career as a face, unless someone can surpass him in T-Shirt sales and Make-A-Wish requests. Cena always gets compared to Hogan, but it's more like he's a combination of everything bad about Bret Hart (his personality is kind of lame) and Hogan (he can't wrestle) combined. If RVD v Cena wasn't a clue to McMahon as to how the hardcore fans felt about Cena, then he's either never going to realize it or he just will never care. I fully expect Cena to leave Chicago with third degree burns from the flames the crowd will throw at him, and everyone knows the only clean finish will be Cena over Punk. The perfect chance, way more perfect than last year with the Nexus, to turn Cena heel would have been make him side with Vince and let Punk take over the guard as the new Mr. Anti-establishment, i.e. Stone Cold. Thus, Cena finally embraces that he's lame and corporate, that nobody really likes him, and now Punk is the People's Champion. However, it's just not going to happen. The problem with Cena is that his whole character has been based around the idea that it's him against the world, always, and eventually, people can only cheer for you for so long before they realize that someone else is the new underdog; it was all in Punk's closing promo, Monday. I think they laid the groundwork for the perfect double turn, for Punk to become the new big face of an attitude rebirth, and I know that they're not going to capitalize. So, I agree that Cena has to turn heel...but he's just not going to. At least, I'll see it when I believe it. Then again, if Cena is like a talentless Bret Hart, then maybe this could be like Wrestlemania 13 with Hart and Austin doing a double turn...but, again, I seriously doubt it will happen.