Time and time again fans on this site have created threads bashing the PG era and praising the Attitude Era. Each time I've seen it happen, the majority of responses have been critical of the OP and some went on to call the Attitude Era terribly overrated. That was the title of another thread, which was also criticized by most of its respondents to no end. People say that today "isn't that bad" and that before had "no in-ring action" but let's look at the facts:
- Every buyrate of 2011 (excluding WrestleMania) has been the lowest it has been for that month in years
- The average ratings in 1998-2002 are more than double the average ratings in 2009-2011
-Wrestling was a big part of American culture in the 90's and now is looked at as stupid and uncool
-Stars such as The Rock, Steve Austin, Mick Foley, and Triple H appeared on some of the most popular shows in the U.S. at the time, such as Saturday Night Live, Mad TV, Celebrity Deathmatch, Boy Meets World and nothers
-Apart from Cena, Miz and Edge are really the only ones to appear on a TV show, Miz on Psych and Edge on Haven, both of which aren't top shows
So what is causing these facts? Is it the PG vs. TV-14 battle? Is it the quality of the talent? Is it the creative team? I'm going to assemble a list of things that I particularly enjoyed in the Attitude Era that I don't see today to help you make an argument but I want to know why you think wrestling is nowhere near as popular now than it has traditionally been.
TV-14 vs. PG - This is a big argument that I don't like to join but it seems to a lot of people that this is the key to success. In 1999, curse words were as common as ring names and people were often busted to up to express the severity of an attack. Before 2011, we never heard curse words and I don't think we've seen blood since Flair bladed himself in early 2009 during a Jericho attack. Although I'm not a fan of cursing, I think blood is a very effective way to put over brutality and a beneficial part of wrestling.
Lack of "Star Power" - Stone Cold Steve Austin was RAW in 1998-99, just as the Rock was RAW from the remainder of 1999 and 2000. WWE took advantage of their star power and helped ratings soar. Today, John Cena is seen as the only true star in the WWE but the show hasn't always been built around him (Randy Orton loves the spotlight). I don't like this argument because I don't think stars are just magically born (popular belief says they are) and I do believe that with the right promotion, a lot of people can become stars (Ultimate Warrior), therefore they should've been able to create more stars to give Cena some competition just like there was a lot of competition in 2001 between Rock, Austin, Triple H, Kurt Angle, Undertaker, Chris Jericho, RVD, and Booker T.
Solid midcard - Although Rock remained in the main event for all of 2000, we saw Triple H, Undertaker, Kane, Big Show, Chris Benoit, and many more fluctuate between main event and midcard for the stake of putting each other all over. This method helped put Kurt Angle into the main event, helped Rikishi be a viable top guy (until Austin buried him), and made matches like Rock vs. Shane for the WWF title solid draws. Below them we had credible guys like Val Venis, Road Dogg, Eddie Guerrero, and more battle for the IC title that actually put over the holder as a great champ. Today, our midcard champs mean nothing and besides from the champs who get weekly air-time, people like JoMo, A-Ri, and Santino Marella seem interchangeable and are sporadically given air-time.
Solid Tag Teams - Believe it or not, during the Attitude Era there were non-title tag team matches on pay-per-views! Back then, tag teams would feud just as regularly as single stars do, and it would draw nice reviews as many tag teams partook in the feuding concept. Just like singles stars, the tag titles would be defended at every pay-per-view in addition to those other tag team feuds. Today, there are only 2 legitimate tag teams with names (Usos and Air Boom) and they haven't even feuded or anything yet.
Managers - This may be more applicable to the 80's but there were still some decent managers from 1998-2002. At the top of the list has to be Stephanie McMahon, who managed 3 world champs during this time (HHH, Angle, Jericho) and drew massive heat during her run. There was also Shane (Test, Big Show, Benoit, Booker T), Paul Bearer, Terri Runnels (Hardys, E&C, Perry Saturn), Lita (Hardys), Stacy Keibler (Dudley Boys), Steven Richards (Right To Censor) and many more who added a whole new dynamic to matches. Today Vickie Guerrero is the one and only manager in the WWE, yet she's probably the biggest heat magnet in the entire company.
Gang Warfare (Stables) - 1998-2002 was all about stables. In 98 we saw DX, The Ministry, The Corporation Nation of Domination, Truth Commission and more all feud with one another for various reasons. 2000 brought us the McMahon-Helmsley regime, the climax of Too Cool, Right To Censor, The Radicals, and other groups that intensified singles matches because we didn't know who would interfere when. Today, there are almost no groups, and there haven't been group battles for a long time. The groups we've seen emerged have always attacked 1 man, which I don't think is ever a good idea. La Familia vs. Taker, Legacy vs Triple H, and Nexus vs. Cena are all unrealistic to me and I think it would've been cooler to see them battle each other.
Gimmicks vs Realism - This is my choice right here. One thing that separated WWF from all of its competitors in the 80's/90's was the absurdity of some of its characters' names, such as Hulk Hogan, Ultimate Warrior, The Undertaker, Diesel, Razor Ramon, Stone Cold, The Rock, and Triple H. These were all gimmicks that gave you a sense of the character and personality before you even met them. It's entertainment (it's in the name) so let them entertain us with gimmicks and larger-than-life personalities. Trying to mimmick UFC and Boxing by using real names is just dishonest, pretending it's real but everyone (especially mainstream media) knows it's not. Calling your guys McGullicuty and Ted Dibiase (with no moniker) isn't fooling anyone. Remember when everyone had a moniker like "The American Dream" Dusty Rhodes and "Ravishing" Rick Rude? Calling Triple H Paul onscreen doesn't increase ratings, it just ruins the suspended disbelief that we're supposed to have.
Lack of Authority Figures - In 1998 there was an established hierarchy in the WWF/E. Vince was Chairman, Linda was CEO, and Sgt. Slaughter was commissioner. That eventually became Shawn Michaels, then Foley, the so forth. When GMs came in, Vince was SD and Flair was RAW. Then Bischoff came in and Steph came in, and so forth. Having onscreen authority figures adds a whole dynamic and it's a hell of a lot easier to build up rebels and anti-authority personalities. In 2009-2011, RAW has been ruled by a plethora of individuals thanks to the Guest Host concept. Seeing Chavo feud weekly with each host did NOTHING for me and nothing for his career. The anonymous GM storyline was stupid and now they've magically dropped it from our consciousness. There was almost "free reign" on RAW for years but not they're finally bringing it back as Vince was fired and Triple H is COO.
Gimmick Pay-Per-Views - I personally think this was one of the dumber things WWE has done in recent years. I like Extreme Rules because the matches can change from year to year but we're always guaranteed intense matchups. I'd like Money in the Bank if there was only one match containing guys from both brands, but all this Hell in A Cell, TLC, and Elimination Chamber bullshit has to go. Like Kevin Von Erich said on an article here, these big matches shouldn't be used randomly to start feuds and what-not, these matches need to occur as a final result of a big feud or storyline. That way, we as fans are treated to see the gimmick match and each match is that much more special.
So that's my list, sorry for taking so much of your time if you did take the time to read it. What do you think is the main difference between 1998-2002 and 2009-present?