I agree with the original point, and think this is systematic of a bigger problem in WWE. They are afraid to let the guys they want to be their top faces lose. This is because there are more than a few fans out there who are already booing these guys, and making them look even a little weak could get more fans to begin disliking them. That is called not having confidence in your roster, your creative team...your entire company, really.
The same thing happened tonight with Sheamus, who actually did lose to 3MB much to my surprise. What did he do immediately after losing, though? Could 3MB actually have one night of semi-glory to build them up a tad? No, Sheamus came in and kicked all their tails again, prompting the back to play Sheamus' music like he won the freakin' match. Sheamus still looked strong at the end of the night--no back-and-forth whatsoever from week to week.
It's stupid, and completely unrealistic. And most importantly, it makes a couple guys look good and the rest look like jokes. I understand 3MB is mostly a joke, but they are still on your roster and they should be viewed as legitimate foes even if goofy.
To get back on topic with Cena/Ziggler, I was really mad at how this match went. Not because Cena won, but because of how he won and has been highlighted here a time or two. Dolph hit Cena with his finisher, and also a GREAT-looking DDT off the second rope (kudos to John also, because both of them made the move look devastating). The DDT was Jake Roberts' finisher and one of the best-damn finishers in wrestling history. And Cena kicked out of that and EVERYTHING. Ziggler went down after one AA, which is without a doubt one of the worst finishers in wrestling history (I don't care where WWE ranked in on their ridiculous Top 50 finishers DVD, it should be in the Bottom 50).
The summary is: Cena is a top star who can overcome anything, while Dolph is not capable of being a realistic adversary of Cena. That is what WWE is telling us by booking the match this way. You can all say how Dolph isn't in Cena's league and isn't as over--it's true, he's not as over and probably never will be. However, look at WWE's roster right now. There are not many big names on your full-time roster right now. The names who COULD be bigger, and Ziggler is one, need to be utilized better than losing in that fashion. He'll never be taken seriously as a champion, if he gets there, until he truly starts holding his own against the "best."
I get that Cena is still the big fish, but winning matches by overcoming that many obstacles and ultimately making Ziggler look that weak isn't healthy. That was not a rub in any way for Dolph--that was a very insecure WWE continuing to force Cena down our throats. I'm going to watch despite it, but it's lousy booking.