John Cena of 2010 has been awful. One of his worst years in terms of activity and championship accomplishments. Not to mention who he's fueded with. Batista and a bunch of rookies?
Batista, who while not an internet darling, was hated by the fans and was a legitimate competitor. And a bunch of rookies? Oh, you mean Nexus, the most compelling and terrifying force in the WWE as of late.
Not to mention, while Chris Jericho is fantastic, he's never been the face of the company. John Cena IS World Wrestling Entertainment. You say WWE, you think of John Cena. Now that he's "fired", whose face do you see when you hear the letters WWE?