Trips has done a lot to improve the company this past year, and I must say we are finally entering that every-5-year-turn-of-the-era era. However, that's not to say that there isn't a lot left to desire from the product and company.
1. SmackDown! is trash. It's basically RAW-lite and gives a viewer no reason to watch it. I won't delve into why that is, because in my opinion it's self explanatory, but they need to do something with SmackDown. One of those things has to be moving it onto a work/schoolnight like Thursday or Wednesday, because I guarantee you no one is sitting at home on the tube or wants to sit home on a Friday night. I also wouldn't mind a brand split again, but that poses problems as visibility for SmackDown! stars wouldn't be high, a detriment in an era where new stars are blossoming and need exposure.
2. Wrestlers deserving of a push or even a look aren't getting them. Ex; Justin Gabriel, Kofi Kingston, David Otunga, PTP, etc. WWE has done a tremendous job of utilizing nearly every talent they have recently, but there's still people being overlooked.
3. Commentary. Get rid of Jerry Lawler ASAP, keep Michael Cole but use him on a way less extent. He was that green, dweeb-sounding play by play in the Attitude Era, no way he should have taken over JR's role. I don't know all the commentators in the WWE, but JBL is fantastic and Josh Matthews is good too. They recently got rid of Matt Striker, but if he ever comes back they should put him back on the table, as he was passionate, knowledgeable, and "journalistic". They should also look into getting a female commentator, just to change things up, but of course she would have to be amazing. I hear Tony Dawson is good too. Alex Riley is a little bit better than average, and The Miz is just average/awful on some occasions.
4. Alberto Del Rio
5. Reluctance to repackage people. Curt Axel, Bray Wyatt, Fandango, and company are all great, but it honestly can't be that hard for creative to come up with something for the lower midcard guys and the Main Event mafia sorts (Kofi, Gabriel, Brodus Clay).
6. Diminished title value. I don't specifically comply with the generic IWC complaints of the IC title not having value like it used to, the WHC being worthless, etc. etc., but I have to say the championships are feeling practically irrelevant right now. The WWE title is the only belt to care for, with the Tag Team titles following close behind. The IC belt played fourth fiddle to Curtis Axel who played third fiddle to the Punk/Lesnar/Heyman feud. Axel doesn't even really defend it, and I rarely see him carrying it. I often forget who even holds the IC/US titles. Ambrose isn't really defending the US title neither, as he's more involved with the D-Bry/Shield storylines and rivalries going on. The WHC is only relevant because it's defended and the champion is always on TV, but nobody really cares about the WHC picture. The Tag Team belts are worth something, because Reigns and Rollins have proven to be a dominant commodity along with Ambrose countless times, and really seem like an unstoppable force, thereby bringing value to the tag team belts. However, the tag division is still sorely lacking with only about 2 organic tag teams on the roster right now (Los Matadores and Uso's). Yeah, the JR cliche goes that the title doesn't make the man, but they need to start bringing legitimacy back to some of the belts, and fulfill the flipped side of that adage.