Please feel free to explain how Benoit caused ratings to drop from 2011-2012.
I already showed it caused a huge drop in 2007, taking a trend of rising ratings and having the bottom fall out. I've also explained how viewership has been diluted, especially with the rise of Internet streaming, piracy, DVR, etc.
1. The documentation you your self presented proves it has.
No, it doesn't. Again, you seem to want to think everything exists in a vacuum. It doesn't.
2. This doesn't matter, If they left and never came back how are they continuing to cause a decrease in viewership? The ratings aren't the same from the supposed loss in viewership that Benoit caused, they're still going down.
Do you have the actual viewership numbers or are you just trying to counter what you're calling an unsubstantiated claim with one of your own?
I'll send 10 bucks to your paypal account if you can prove viewership was up in 2012 vs 2009 for Raw.
I've combined these, because they all come to the same point.
I can't prove it, that's the point. With an increase in number of households watching television, the rise of Internet streaming (legal and illegal) and piracy, DVRs, etc. there's no accurate measure to determine ANYTHING about viewership.
You're trying to claim that since the WWE gets a lower percentage of television viewers today than they did 10 years ago, this shows that Cena is responsible for fewer people watching. Ignoring for a moment the absolute absurdity of claiming the company's biggest draw is the reason ratings go down, any person with a basic high school math education knows that percentage and total numbers are not the same thing. And an honest person would acknowledge programming is watched in ways today which were impossible to imagine even 10 years ago. Hulu Plus was nothing but a dream. Sites like justin.tv or ustream? Incredibly rare. Pirating entire shows? Much less common due to poorer internet connections. Even the revolutionary YouTube didn't exist until 2005.
Ratings are a quick and dirty way to assess something, we all do it. But once you are introduced to an in-depth discussion on a topic, you simply cannot use nothing but ratings to make an argument about viewership of the product.
So at would point would you say it's fair to possibly lay some of the blame at the feet of Cena?
The point where you can concretely prove any of the negatives you claim to exist (which most of the time really do not) only exist because of Cena.
The levels you're willing to go to defend his "drawing" power seem rather over the top to me.
If you think blaming a worldwide economic crisis for reduced luxury spending is "over the top" then I don't know what to tell you.
Do you really think it's a coincidence that the monetary streams to the WWE took a hit, starting in 2009? Do you think people said, "Well, we've given our money to watch John Cena and the WWE for years, but now that it's 2009, we're simply not going to do it anymore"? That's absurd. TRILLIONS of dollars were lost from the US economy during the financial crash of 2008. Unemployment reached over 10%, our government lost billions of dollars in expected tax revenue and business went out of business left and right.
For you to think what happened in 2008 had little to no effect on the WWE's business is incredibly ignorant.
I never stated it wasn't. I stated that even if you compared now to 10 years ago I think you'd find that WWE has expanded their merchandise by quite a bit. That was a separate point from the T-shirt thing. You're just trying to argue for the sake of petty arguing now.
Then your comment was stupid. You start your paragraph talking about merchandise from today compared to 10 years ago, and then to support it you talk about t-shirts from 15 years ago?
You need to organize your thoughts better.
1. T-shirts didn't even become the huge deal they are today until NWO/AE
Which has nothing to do with anything we've talked about. Unless you're trying to claim John Cena is not the same level of a draw as Steve Austin is, at which point I'd agree but point out the fact you're even comparing the two shows Cena IS a draw.
I kid you not. Which just goes to show the WWE could offer a million products, but if only fans only wanted to purchase one product, it wouldn't matter how many were offered.
Now? WWE has the internet to sell merchandise
As they did in 2003.
and I'd also imagine they also offer a larger variety at most shows than they did back in the day.
Why would you imagine that?
Well.. that aside, I'd imagine DVD's still fall into the category of merchandise sales?
Not the DVDs of their movies, I'd imagine. The WWE would want their films division to look as financially attractive as possible, in order to draw investors to it and the company. The films division, as I noted in my last post, has taken a severe beating and has been bleeding money, which is totally expected for a major startup. Taking the money away from its films division to pad the merchandise sales just doesn't make much sense.
I could be wrong on this, as I don't know how the laws require revenue to be reported, but I imagine the WWE would much rather claim WWE movies as part of the film division.
That's another example of a pretty big evolution of merchandising. WWE comes out with a cubic fuck ton of DVDs now between current ones for current wrestlers and all the stuff they do with their back catalog. The cost of making a lot of these DVD's are probably about as cheap as you can get since the footage is already there. I know you said that WWE over saturated their DVD market or whatever but it's still a good example of how merchandising has evolved regardless if WWE screwed the pooch on it or not.
Which is why you saw such a spike in merchandise sales for a few years. With the success of the Rise and Fall of ECW, the WWE saw a market which had previously been ignored, with the exception of half-hearted attempts to sell things (like HBK's Boyhood Dreams, which was a bunch of heavily cut matches). When the WWE saw the success they had, they started pumping out the DVDs, and you saw a huge increase in merchandising.
But once they played their initial hand, they didn't have much left. So today, you see a bunch of DVDs like "Ladder matches 2" which don't resonate with fans nearly as much.
I understand your claim that the WWE has pursued alternate forms of merchandising and that it has benefited merchandising. What I'm saying is merchandising is only effective if you have people who want to buy it. And the fact of the matter is John Cena has been reported on a couple of different occasions to be responsible for a ridiculous percentage of merchandise sales. If I'm not mistaken, back in 2004, it was over 20% of the merchandise sold (I'd source that, but since the source is so old, I'm not sure it even exists anymore or where...but it was once reported on the WWE's own website). Over 20% just for one midcarder. To argue it would have shrunk rapidly as Cena has become more important in pro wrestling would fly in the face of all pro wrestling logic.
Why can't you admit though that at the least it's possible Cena getting stale has also played a role in this?
Because there's nothing to suggest that. If Cena was getting stale, and fans were becoming turned off, why is the WWE still putting him at the top of the card? The Miz didn't draw as champion, so where is he now? How about Jack Swagger after his 2007 run? Chris Jericho?
Your position on this simply does not make sense. The WWE gets minute by minute breakdowns of viewership trends throughout their show. John Cena is regularly in segments which are 10-15 minutes long, so for each minute of those 10-15 minutes, the WWE can see if viewers are tuning in or tuning out. The WWE has exact breakdowns of which wrestler makes up what percentage of merchandise sales. Surveys are done all the time by marketing companies for advertisers to decide who they want marketing their stuff, and the WWE knows which of their performers are most attractive to advertisers, because the WWE wants the most money possible from the advertisers.
So why can't I admit it? Because it just doesn't make sense when you look at the reality of the WWE's business.
To not at the very least entertain the theory or admit it's a possibility while throwing every excuse you can find at the situation is just playing ignorant.
No it's not. It's understanding the WWE has far more refined and detailed analytics to determine which of their wrestlers are their moneymakers. It's understanding that ratings don't exist in a vacuum and two 3.5 ratings in different years don't represent the same number of viewers. It's understanding you cannot look at just one factor to support an argument.
It's not ignorant, it's the very opposite of ignorant.
Okay I checked it out again and you're correct about the PPV buy rates are stronger in 2012 than they are in 2011. It was a lot of data to sift through in a sitting so I'm not really surprised if I made an error here or there and I'm more than willing to admit to it even though I'm sure someone will jump all over me for it but whatever lol
If you think it's a lot of data to read, imagine what it was like to initially compile.
I will say this though: The big difference in 2011 to 2012 is Extreme Rules and Summerslam. That's because Lesnar is actually still a draw and that's what draws do.
7 of the 12 PPVs in 2012 did 17,000 or more buys than the 2011 version. Of the PPVs which lost buys from the previous year, Rumble lost 3,000, MITB lost 7,000 and TLC lost 4,000. Wrestlemania alone gained 158,000 buyers, which COMPLETELY covered the buyers lost from PPVs which lost (108,000).
No, contrary to your statement, the big difference wasn't Extreme Rules and Summerslam. The big difference was Wrestlemania, which was headlined by John Cena vs. The Rock.
By the way, who did Brock wrestle at Extreme Rules?
All of this is to say that as the economy has stabilized, unemployment has dropped and people are starting to have more money (and the WWE has found good opponents for Cena), the WWE has seen a rise in business.
Also worth noting is the HIAC PPV in which Cena wasn't on the card also out drew HIAC 2011 and has the second highest buy rate for a non big 4 ppv in 2012. The highest one being Extreme Rules with Lesnar.
Okay? I feel like you think you've made a point here, I just don't know what it is.
He's main evented the majority of PPV's for years and years, if people were buying PPV's because of John Cena to that extent there wouldn't be up to a million buy rate difference when comparing any other PPV that Cena headlines to Wrestlemania.
Of course Wrestlemania stands out, no one claims otherwise. But John Cena is main-eventing Wrestlemania. You cannot dismiss this. If Wrestlemania was headlining Funaki vs. Ian Rotten, do you think it would be getting 1.2 million buys? Do you think Antonio Cesaro vs. Christian draws 1.2 million buys?
Wrestlemania is certainly an event which draws spectacular interest. But part of that interest is John Cena.
Never said that. I'm just stating that Wrestlemania just keeps on becoming more and more of a big deal just because it's Wrestlemania.
The name means nothing. What makes Wrestlemania Wrestlemania is the fact the biggest stars are colliding. And John Cena is the biggest star right now.
The streak part was actually sarcasm
I sure am glad to hear that.
lol, calm down now, I didn't dishonestly fail to mention anything. It seemed reasonable enough that if you bothered to make a cliff note for 2011 you would do the same for 2012 if it was once again relevant and/or reflected.
You certainly made no attempt to clarify, because it definitely suited your argument better to not know.
It was, at the very least, slightly dishonest. But, now that you do know, are you willing to drop your claim about merchandise sales in the last two years?
You know I laugh to myself every time I see crap like ratings by segment.
I didn't claim ratings by segment, I claimed ratings by minute. Big difference.
Yea they're a larger brand today but that has more to do with the whole "WWE Universe" philosophy than it does with Cena.
That makes as much sense as saying the WWF exploded in the 80s, but it had more to do with the whole "Rock N Wrestling" philosophy than it did with Hulk Hogan.
In other words, it doesn't make sense. If I started my own promotion, I'd LOVE to have the exposure WWE has. But just because I WANT it, doesn't mean I can have it. The WWE has it because, in large part, of John Cena.
Besides, just because the WWE has their hooks in more things doesn't make them a better company or a more profitable one (WWE fils for example.)
But it does mean they have a broader base to turn viewers onto the product. It does mean they have greater credibility to withstand extremely harmful incidents, like with what happened with Benoit (which, when coupled with the steroid scandal later that summer, is grossly misunderstood for just how destructive it could have been...the WWE could very easily have been decimated forever). These things are important to the business.
Almost all of the things you mentioned aren't a result of Cena
Of course they are. John Cena is an advertiser's dream. He appeals an extremely large demographic, most people can relate to him, he's incredibly good looking, isn't covered with tattoos, has never had a serious public mishap and plays the type of character parents love to have their children look up to. Do you think it's just a coincidence you can see Cena's face everywhere?
Cena has been an incredible ambassador for pro wrestling. It's silly to think John Cena has had nothing to do with the WWE's expansion into the mainstream.