I dug this little gem back out of retirement. This is from 2010.
John Cena is responsible for 22.2% of the WWE's total revenue.
WWE’s John Cena brand worth $106 million
January 11, 2012
The WWE claims that the brand for WWE pro wrestler John Cena is worth an estimated $106 million in 2010. The report comes out with the announcement of a huge sponsorship deal between Cena and Post Cereal’s Fruity Pebbles.
ESPN’s Michelle Steele reports that Cena was an $106 million brand in 2010. It was confirmed by wrestling site, PW Torch, which added, “In 2010, WWE reported $477.7 million in total revenue, which translates to Cena directly contributing to 22.2 percent of revenue two years ago.” The Torch indicated that its the number it tells corporate sponsors about Cena’s brand value.
John Cena is responsible for 22.2% of the WWE's total revenue.