yeah because his pops, and his matches are so lackluster
His pops include X Pac heat. Not good for the top babyface in the company.
His matches before 07 were atrocious. In 07, he got decent opponents so he got decent matches.
HBK brings out the best in everyone and could pull a good match out of fucking Doink the Clown, RKO always has decent matches, Khali..lawlz, Lashley, great wrestler who showed his wrestling skills, etc..