Gosh. If only TNA and the major TV networks it partners with were being run by you guys.
I explained this a couple of weeks ago, but it looks like I'm going to have to make a habit of bringing the obvious to light, so I'll go through it again.
Advertising costs money. The kind of advertising that you people think TNA should be slinging around costs more money than they can possibly afford. We're talking about what it still a very small company in fiscal terms, and the assertion that they can/should suddenly start buying prime time TV adds is laughable.
A single prime time TV add retails in at around $200,000. That's for only thirty seconds of advertising. A full blown campaign to bring the news of Hogan to the population of America is simply not possible for the company. The WWE is pulling in revenue of around $500,000,000 a year, and can afford to make that kind of investment. TNA can't, and some of you need to get that threw your heads.
The best think TNA can do is focus on generating as much free, or cost effective advertising as they can. Getting promotion on The Ultimate Fighter probably didn't cost the company anything, and will have directly appealed to over three and a half million people in TNA's target demographic, all of whom are already viewers of SPIKE programming.
The billboard (I'm going of independent research for the financials here) will probably cost TNA something like $100,000 for a month's rental; however short term billboard advertising only ever represents a one off payment and is notoriously more cost effective than TV commercials. A rule of thumb for TV advertising is that you're paying around 2 cents for every person who's going to see it. Obviously this goes up for prime time programming, and down for... err... public access TV. Time Square billboards in contrast are estimated to cost 90% less per viewer. A significant and sensible saving.
The videos that TNA post on Youtube at no significant cost generically generate between 10,000 and 50,000 hits, a comparatively small number, but it has to be considered that this constitutes considerably more focused advertising aimed exclusively towards the relevant interest group.
Someone mentioned advertising in the UK, which is a complete waste of time. People in the UK do not contribute towards TNA's prominent TV rating. We cannot purchase the PPVs (a possible mistake on TNA's part if you ask me, although I'm probably wrong) and we're generically called upon to addend half a dozen shows each year, most of which sell out anyway.
It's a fairly well established fact that this is about as big as an American wrestling federation can get in the UK. The WWE has tried numerous different presentations models over here, and hasn't had much major success.
Getting adverts on Virgin of Bravo is of extremely limited value to TNA.
Hogan has been doing the rounds, and from what I've read he's been doing a pretty good job of it. TNA have had plugs on half of the US's major networks, including NBC, CNN and CBS. That's without taking into account all of the radio appearances he's made. Once again this is significant and worthwhile advertising that doesn't cost TNA. Much more efficient that poring money down the drain over a risk that you don't know is going to work.
TNA know that they need advertising. The fact that they're getting themselves promotion time on major shows and buying billboard space in Time Square confirms this to any doubter.
I feel I have to keep pointing out to people but I'll say it again. The people running TNA are not idiots and have some idea of how television works. They recognise the benefit of advertising, but they also recognise the benefit of not bankrupting the company... which seems to be what a few of you think that they should do.
Either give TNA some credit, or at least think for a few minutes before you start boldly proclaiming what they "need" to be doing.