Big Daddy V has it easier because he's huge, he doesn't have to talk because it's not in his character to talk, and in ring skill means nothing, Big Daddy V just has to be mean and nasty and it's believable, also, V isn't getting THAT much of a push, but he is getting a reaction of sorts.
See, Khali and V are totally different than Benjamin, when you're a handsome (I guess) athletic guy, you HAVE to talk, letting someone else talk for you if you are that guy makes not sense because you look like you'd be a talker, image is everything, Khali is supposed to be a foreign monster, that's why he doesn't talk, V is supposed to be a mean monster, that's why he doesn't talk.
That's why I think that Shelton should have a tag partner with charisma, he can LEARN and not have a guy as just a substitute for his lack of mic skills. Also, if he has a tag partner it kind of blends with his character and doesn't make him seem so helpless on the mic, an extension of Shelton's character (whatever that may be) instead of someone else doing the work for him.
Yea, the ECW title would work, but why use it? Why does he need a title? To reward him for his in ring work? I say worry about getting him over first, any means necessary, then put gold on him, titles mean less than ever now, the ECW title really means nothing unless it's part of the character like Punk who's character was to love competition and be against drugs.
Shelton's character is sort of like one who loves gold and titles, so him winning the ECW title in that respect is going to work. But I think trying to send him on his own is a mistake, he needs someone to learn from, maybe a pairing with a good mic worker in a feud instead of a tag partner. Either way I think that Shelton needs someone to learn from, a stable might work, but it's too cliche for me, especially if it's an all black guy stable. I always hear "they should put MVP, Elijah, and Shelton in a stable" why? Because they're all black?
Here's what I'd do, have Shelton go on a loosing streak when he's in it for the title, regardless of his gimmick being he loves titles. Have a charismatic babyface come to ECW, shit, it could be Scotty 2 Hotty for all I care, just an experienced guy who relies on charisma, they have fun and win matches, but still no belts, once Shelton has learned to connect with the fans, he turns on the guy, saying "this shit ain't getting me nowhere either" and there's a small feud with that guy, then new Shelton, now heel and charismatic, gets the push.