They had to scramble around to put this together in just a couple days. Overseas. Layers would be practically impossible.
Realize there was a sense of urgency and they want to make the most out of the European tour but they could've easily held off a week to begin the actual tournament. That is assuming the Elite Eight happens at Survivor Series. If the plan is just the Final Four and Finals at the event then yes starting tonight was a must. On the flip, if the Elite Eight begins SS then we'll hopefully get some nice hype next week for the serious contenders.