You dont get it
They arent making long term plans by just continually pushing Cena.
They need to esablish more up and coming names like kennedy,MVP, Morrison and Santino.
Only with a well balanced roster will the company be able to continue to survive.
Basing the progam on Cena is extremly short sighted
Do you really think they are not establishing MVP? Morrison? Those guys are clearly established ... if Morrison could keep his ass off of drugs he would likely still be ECW Champion, and everyone knows that MVP will be World Champ sooner than later.
There is plenty of room to push new talent while riding with your top draws. That is how it always works with pushing new talent. Hell ... Undertaker has been a top draw for years, but they have still been able to push new talent without dropping his name.
You can say what you want about Cena ... I have heard it all. But the bottom line is RVD, Edge, Orton and Umaga all came out of feuds with Cena with better "spots." Hell Orton has become a solid uber-heel and Edge went from upper-midcard destined for a few titles to a major player who could be a ten-time champ by the end of his career.
Saying that having Cena around keeps from "pushing other talent" is just not that accurate. Many people have been pushed through Cena very well.
I do concede that it has been very nice to see Hardy get this push ... and I will concede that Cena vs. Khali sucked. But is that really Cena's fault? I mean doesn't Khali vs. ANYONE suck?