Just like most of you, I was left scratching my head as to why they aired the so-called "pep talk" before Impact! What was the reason? What was it, if anything, supposed to accomplish? Did it harm TNA more than it succeeded in pushing the company in the proper direction?
There is NO question in my mind that Russo's fingerprints are all over this being aired on Spike TV. It's his MO. In fact, watching TNA is a lot like watching WCW in its final days.
Listen to the promos that the boys are cutting... and now apparently the company president is cutting too. They're all talking as if the company is in the dumps... in big, big trouble financially and otherwise.
Well, WCW's troubles were made very public by various sources, including those who were trying to run the damned promotion. Especially near the end, and when AOL-Time-Warner put WCW up for sale, well, everyone knew it was just a matter of time. Russo loves booking with a base of "reality," and it was kind of intriguing at the time to see how the talent was handling these problems on the air. But, at one point, it became somewhat tiresome when EVERY wrestler given a microphone ended up saying, "No wonder this damned company (WCW) is in trouble!" as they aired the company's dirty laundry and personal grievences in the arena and on live TV.
That's been going on, to a lesser extent, in TNA for the past year or so. The Main Event Mafia was somewhat inspired by this line of booking. It's not as obvious as it was in WCW, but, if you paid really close attention to most promos and some of the booking, there's been a very quiet tone that there may be problems that are much bigger than anyone could guess.
Maybe Russo doesn't how to write anything else other than wrestlers who are pissed off at the company and are tired of being screwed over. Maybe Russo doesn't know how to write angles other than the company being the underdog against the WWE. I dunno.
But, there are other factors that make me think there is pressure.
As I mentioned in another thread here, but, the timing is giving me reason to think that TNA is in HUGE trouble.
Why are they pushing for "bigger stars" (eg. Tazz on commentary) within the past 6 months? Why are they pushing for more TV shows on Spike more than ever now? Why the phasing out of the Jarrett clan for new writers suddenly (Jarrett's scandal aside)? Why Hogan and Bischoff NOW? And why are they pushing for changes change change all of a sudden? Why all this and why NOW? Notice how everything seems so RUSHED?
Maybe, to be positive, they've had a match lit under their butt and maybe they think this is the time to go big and take a shot at being the number one wrestling company.
But, TNA is taking it's finances from a corporation (Panda Energy) and corporations literally freak out if they don't make as much profit as they feel they should be... and the crap their pants if they lose money. Both scenerios usually end up having those corporations putting pressure on those in charge of anything that's not making money hand over fist. Even if they're making more money than they anticipated, corporations still put pressure on those types to make even MORE money.
Honestly, I don't see TNA making money at the moment, if they are, it'd be very little. Their TV numbers are not as such where they throwing parties Friday mornings and lighting cigars with 100 dollar bills. Their PPVs buys aren't much better and house shows do fairly well (I suppose), but they book small to mid sized arenas. I don't know how well merchandise is doing, but, the Toys R Us in my neighborhood only carry WWE stock and I don't see TNA T-Shirts sold in any store. Is there even a TNA Magazine?
I'm betting the bean counters at Panda Energy are freaking out and I'm also betting that Daddy Carter had a meeting with Dixie Carter recently with the warning, "Turn this company around within X amount of time, or we're dumping TNA."
Hogan, was probably signed out of desperation by Carter. Hogan doesn't care, he'll just keep cashing in the Panda Energy Gold Bars until they stop sending the Brinks Truck.
Has anyone listened to the general chatter on Impact since Hogan signed on? While it's alluded to, but not said straight up, there's really no push of the "current" TNA product as being solid or the best thing around. TNA inadvertently is somewhat shooting itself in the foot by giving Hogan the image "He's going to correct all that's wrong in TNA." Excuse me? Sure, WE know that TNA has it's troubles, but, TNA really shouldn't be pointing out the fact that they have problems if they want to give the image that they're a solid company. And by the way, TNA... what exactly ARE your problems that Hogan is supposed to fix? The Jarrett and Angle scandals were not mentioned once on TNA programming (nor should they, by the way). Russo taking over as head writer not mentioned on TNA programming. Jim Cornette's uncerimonious dismissal was never acknowledged on TNA programming. So, again, TNA, what exactly WAS Hogan supposed to fix when he takes over? Your TV viewers, although, were never supposed to think that TNA behind the scenes is actually a big old clusterf*ck, would like to know what exactly IS Hogan going to fix, and what exactly IS Hogan going to do? And, how exactly did TNA get to this "alleged" state of trouble to begin with?
This week's Impact! was titled "A New Beginning."
Great! Uhm, but, what exactly was wrong with the current state of TNA, TNA? You really never did tell us. What? The rookies don't respect the vets? TNA is keeping Rhino down? That's your biggest problem?!?
Well, on the surface, and the most simplist way possible, and not being in the IWC, I supposed that's the story they're feeding you.
Then why is Dixie having a pep-talk with the talent before Impact?
I don't see this as a work. I see this as TNA subtly warning their fans, "we're in serious trouble. But, these are the efforts we're making to stay around." Who airs a pre-show pep-talk?!?
A company in serious trouble, that's who.
Don't mistake the airing of that as anything but a message sent to the TNA talent. It wasn't aired for ratings. It wasn't aired for the fans. Carter is under HUGE pressure by Panda Energy to turn TNA around, and soon, and she's sending the message "Don't f*ck with her." Whatever she said during those 3 minutes at that meeting was underscored, put in italics and boldfaced to the TNA roster by putting it on TV. It was a preventative message by Carter as well because if someone like AJ Styles (as an example) starts mouthing off about TNA, Carter can simply say, as was aired on Impact in November, AJ and the crew of TNA wrestling were told what our expectations of our talent is. That policy was made transparent for everyone on Impact in November.
Of course, Russo lives for this kind of stuff and was probably giddy when he saw the Spike logo in the corner when it on air.
But, if you're a TNA fan, you should've felt uncomfortable watching that segment.
That segment has deeper roots than anyone realizes... and it ain't pretty.