Where have you been the past 5 years? Cena has been booed out of the building on a regular basis and WWE has refused to completely acknowledge it or listen to what the fans want. I think the strongest evidence that the audience wants Cena to turn is making "If Cena wins, we riot" signs. It happened at ONS back in 06 and more recently at MITB vs. Punk. How can you consider that a vocal minority? The only fans who wanna see him remain face are the women and kids. I guess by that logic they are the vocal minority as well. Adults and teens make up as much of the majority of WWE Universe as the kids and women, if not more. So, to call them a minority is ignorant to the facts. If 95% of the audience is booing Cena out of the arena, then that is to me constitutes my definition of majority.
As far as the merchandise argument, it is very lame reason to keep Cena face. And just b/c he's a top merchandise seller doesn't mean he's the best merchadise seller in WWE history as Meltzer said. It's not like WWE or Meltzer haven't embellished the facts or mistated something in order to justify something. In this instance, it's lazy and reprehensible of WWE to ignore what fans want, simply b/c they believe they will lose money(which is assuming and not technically a fact in any way). Besides, as I said before, WWE has plenty of guys who can step up and sell merchandise equally as well. CM Punk and Rey Mysterio are just as capable of selling merchandise on Cena's level.
In the end, your argument that WWE would lose money doesn't have the legs to stand on. The merchadise argument is another way of excusing WWE not listening to their fans. And yeah, it wouldn't please everyone, but one demographic or the other is gonna be disappointed. Kids would no longer have Cena to look up to, but I'm sure the women like Cena regardless since they consider him hot. By any standards, Cena has long been stale and it's time for a change. If it's what most fans want and it will create fresh storylines and breath new life into Cena's character, how is that a bad thing???
I had a long response to this written out, but my Firefox crashed and I'm not typing all that shit again, so I'll just hit the main bullet points.
First of all, your claims that Cena gets booed out of the building every week are ridiculously biased and not even close to being true. It's clear from listening objectively that he gets more cheers than boos nowadays, and your using the two most hostile crowds he's ever wrestled for as your examples only takes away the legitimacy of your argument. If you honestly think 95 percent of the fans are booing Cena, you need to get your hearing checked, because you might have a problem.
Second, women and kids do represent a significant majority of the audience and the kids especially probably pour more money into it through their parents than adult males and teens. And you could claim Meltzer embellished the facts all you want, but I have yet to see you present anything resembling facts rather than your own assumptions that CM Punk and Mysterio would sell just as much. WWE can't run their business based on assumptions, they have to run it on facts.
Also, there are plenty of adult males and teens who DO like Cena. I'm one of them, and I know plenty. I also see plenty at WWE events. There are plenty who don't, that's a fact that I will readily admit, but you are seriously overestimating the percentage and it's not one that requires radical change. Internet fans are going to bitch no matter what so WWE shouldn't go out of their way to accommodate them too much more than they already have with Punk and Ryder and Christian and Bryan and every other internet darling that they've been pushing. If that's not good enough, then nothing ever will be.
I get my information from first hand observation. My kids love The Miz & R-Truth. My kids friends love them, and Sin Cara, Rey Mysterio... did you read my first post in this thread?
Well then your kids are pretty fucking awesome, but I don't think they're an accurate representation of how most kids feel. I don't think I've ever seen a kid cheering for Miz or Truth in a WWE audience; in fact, I don't hear many people cheering for them at all. Which is great, because they're heels and they're doing their job correctly.
Listen, I'm not one of those guys that hates Cena. To me, Cena's one of my favorite guys on the roster because everything he says and does makes me wonder, quite humorously about what the IWC's reaction is going to be. I like him just the way he is... but logically, well. It's just about time. After his feud with The Rock is over, at this point in time there's nothing to stop him. If you plug in The Miz as the new top face (CM Punk is NOT the new top face, he's already the top "tweener" (there really needs to be a better word for that)), Cena is still going to sell an assload as a heel.
I'm saying your logic is flawed in thinking that Cena's sales will drop that much simply because he does a heel turn.
I don't really see why it's "about time" considering that Cena is 34 and might be wrestling for another ten years. There's still plenty of time for it to happen if they choose to go that route. Also, I hate the term "tweener" because it's one of those wrestling terms that's almost always used incorrectly. Punk is a face. Not a heel, and not a tweener. A face. He teams up with faces, he wrestles against heels, he panders to the audience, he does babyface comebacks, they cut to positive Punk signs in the audience, Michael Cole doesn't like him anymore. There's nothing tweener-ish about any of that. If there's going to be anyone to replace Cena as top face, even though there shouldn't be right now, I would pick Punk over anybody else.