We all knew the match was going to happen, but the timing definitely makes me go "huh?" I thought that if the W went for Rock/Cena at Summerslam, they'd have enough of a challenge keeping this feud hot for 4 1/2 months. I haven't seen the kind of patience out of their creative department that would let them build Rock/Cena up continuously for the next year. With Rock/Cena on tap, how do you keep figuring that into the monthly feuds Cena will be getting into? I think it's far more likely that The Rock is going to be 'forgotten' for a few months time, to be brought up when it's convenient.
Again though, twelve months is a LONG time away. This could well be a way of setting up a match for much sooner; you establish a time and place for the 'match', you put your two characters in situations where they keep antagonizing each other, and at one point it's "I can't wait anymore, let's do this at SummerSlam!"
I don't have faith in the WWE to perform a year long build anymore. I do have faith in their ability to do four three-month builds in a year, so we'll see where they take this.
Again though, twelve months is a LONG time away. This could well be a way of setting up a match for much sooner; you establish a time and place for the 'match', you put your two characters in situations where they keep antagonizing each other, and at one point it's "I can't wait anymore, let's do this at SummerSlam!"
I don't have faith in the WWE to perform a year long build anymore. I do have faith in their ability to do four three-month builds in a year, so we'll see where they take this.