The basic make-up of wrestling storylines are: Face vs heel, face vs tweener, face vs face, heel vs heel, heel vs tweener, tweener vs tweener.
In that sense wrestling in itself is repetitive in terms of storylines, but what they need to do is to create solid structures for their storylines, subliminal workings and subtle hints here and there, unexpected and controversial twists in a storyline (although I don't think that anyone can ever top Hogan turning heel and joining N.W.O. but never say never), good promos for feuds and upcoming Pay Per View events, but most of all good, solid wrestling.
Of the 5 things that are essential for a great storyline, I feel that TNA has the latter 2 points out of 5.
Whilst they may dislike fan input, I think that wrestling companies will force to acknowledge us, especially with wrestling interest falling after its peak during the Attitude Era/N.W.O. Era/Monday Night Wars, specifically after the Invasion storyline which didn't use the the opportunity to its full potential. However fans are to wrestling what consumers are to economists - vital, to quote J.R. "Without the fans, there'd be no WWE" and that's the same with every wrestling organisation or promotion in the world.
I personally think Eric Bischoff is at the top of his game now, he's recovered from the traumas in his life and he's wrote a hugely popular book, plus the guy's talented economically as well as in terms of booking, storylines and character development. It would certainly create cash without a doubt.
I think that Disney would endorse it as they're always looking for ways to make money, especially since apart from P of C they've got nothing fresh and original worth watching to make them revenue, that's why they're releasing all their special editions, I see Dreamworks taking their spot, but that's beside the point, the point is I think Disney should and would endorse a TNA Club.
As for how it would help the "war", I too don't see the "war" as the main reason for watching TNA, but if they're going to push an angle, they'll need to do so effectively and in style, especially by exploiting the mistakes WWE make as a business and making good use of them, I think the best way to win is by great business decisions and pure economics, they're not yet strong enough to win by hype, although hype would help them get to "Stage 2" of the economic model I thought of for them.
My TNA Economic "War" Model:
Stage 1
Firstly they should have a fan input section on their website where TNA online researches review any ideas or feedback in terms of storylines, promos, character development, live arena tours etc.
They should then use the advise given to them to make sure they've got solid storylines aside from their "secondary war angle". With this interested wrestlers from the TNA roster can do the following at WWE live shows: calling out WWE wrestlers, heckling during matches, chant TNA during matches and during in ring promos, push for dark matches if televised interpromotional matches aren't permitted by Vince McMahon.
If possible they should try to get Eric Bischoff during the 1st stage as he would be a great asset and help to create the hype and controversy needed for the 2nd stage.
Stage 2:
After creating some hype and word getting round about the willingness for TNA to give the fans what they want - pure wrestling with good storylines, they should start a TNA Club, similar to the old Club ECW in which loyal fans were given better seats and ticket discounts, this would make TNA appear friendly in comparison to WWE which is expensive and doesn't endorse any fan feedback or clubs in which loyal fans get discounts or better seats.
Once the club has been up and running for a few months, they should announce a tour of the US in all of the 50 states. That would spread their influence all around the US. If they haven't hired Eric Bischoff by then they should do so to help them with their tour.
Stage 3:
Now that TNA has become more popular with fans and the viewers, and they've acquired Eric Bischoff, they should announce a new Hardcore Division, this would be headed by their wrestlers who are former ECW wrestlers or were part of WCW and WWE's hardcore divisions in the past - potentially even having Chris Benoit, RVD and Sabu by this point.
After a few months of high ratings for TNA: Impact! that included a weekly Hardcore Division match, they should launch a program on Tuesday's called TNA: Hardcore! This would be 2 hours of pure hardcore wrestling, and would give fans of the former ECW something to watch as they're currently alienated. After the first few weeks of TNA: Hardcore! they should offer an Open Invitational for a schedualed TNA Hardcore Championship title defense - but unlike the WWE let anybody join in, and if wrestlers from other promotions and organisations join the event give them the chance to stay on with TNA in their Hardcore Division.
Stage 4:
Now that they're pulling in high ratings, have a strong Hardcore Division and a large fan following TNA should attempt to conquer Europe with a European tour.
If this goes well they should start to look to other countries for up and coming talent, as well as the American guys to build the future of TNA.
Stage 5:
Now that TNA has built itself up to a point that it is equal to WWE in fan following and prestige it should launch its first live televised show, revamping TNA:Impact and making it go head to head with WWE RAW.
There they have the foundation to have a real "war"
Stage 6:
Now they're on an equal capacity to WWE they should introduce some of the talent they've been grooming on TNA: Evolution - a show specifically for developmental talent, in hopes of seeing what types of matches suit them best, it should run against WWE SmackDown on Friday nights since fans are becoming sick of SmackDown's predictable storylines and frequent booking.
Stage 7:
Once they're equal or beating WWE in 3 nights of ratings they should propose a cross-promotional "war" to decide which is the dominant brand of wrestling, if WWE turn the offer down they could run skits with somebody playing Vince McMahon in an old folks' home saying "Wrestling aint what it used to be" and then Eric Bischoff coming into the room and spoon feeding him "Wrestling miracle medicine" and saying "Hey gramps, you need it!"
But if WWE don't turn down the offer, then they've got the "war" they wanted, and could even win, either way with all the hype both companies would gain quite a lot economically and in terms of prestige.