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BREAKING: Marvel NOW! Relaunches The Marvel Universe (UPDATE!)
Posted on 07/03/12 at 3:30 PM in Articles by Ron Richards
On the eve of the San Diego Comic-Con, my copy of Entertainment Weekly just arrived in the mail and I see in that Marvel used the pages of Entertainment Weeklys Comic-Con edition to announce a new initiative in their publishing platform. Presented with a piece by Marvel Chief Creative Officer Joe Quesada (right),its been dubbed Marvel NOW! and launching in October, Marvel Comics plans a line wide launch (or relaunch). Editor in Chief Axel Alonso is quoted as saying:
This aint no reboot, Its a new beginning!
Details are sparse in the Entertainment Weekly article, but they do say that Marvel plans to launch/relaunch a number of Marvels titles with new creative teams. Announced in the magazine were three of these titles:
Uncanny Avengers - written by Rick Remender, art by John Cassaday Shipping in October, a direct spinoff from Avengers vs. X-Men, Remender says, Its a bridge book, something that can delve into both worlds. It has a natural purpose for existing after AvX, where we can focus on human-mutant relations. The broad strokes are: Captain America comes out of AvX and recognizes that he hasnt done enough to help the mutants. According to Entertainment Weekly, the book will include heavy-hitters like Cap, Thor, and Wolverine, but Remender is also excited to focus on some less well-known characters, like Cyclops little brother Havok. Havoks always been the black sheep rock-and-roller of the Summers family. He cant do that anymore. Youre going to see Havok become one of the biggest players in the Marvel Universe.
All New X-Men - written by Brian Michael Bendis, art by Stuart Immonen
Shipping in November, the rumors of Bendis taking over the X-Men appear to be true. We saw an image of Jean Grey yesterday, and it appears that is indeed her as Bendis uses time travel to bring the original five X-Men to the present day as Bendis describes, Its not a time travel story like Back to the Future. Its a time travel story like Pleasantville. Heres the big question that the original X-Men are gonna be faced with: Were gonna grow up, and this is what were going to get? That is not acceptable.
Avengers - written by Jonathan Hickman, art by Jerome Opena Shipping in December, Hickman picks up the Avengers reins from Bendis has he expands the scope of The Avengers. Hickman is quoted as saying Its not six Avengers, Its 18 or more. The new title will be bi-weekly and will be a combination of one-shot stories and longer, galaxy spanning multi-issue arcs as they protect the entire universe and become an Avengers for the 21st century. The obvious solution is for the heroes to become something bigger and larger, a more appropriate response to an ever more dangerous time.
For those of you were around last year, this may sound familiar. DC Comics relaunched their entire publishing line in September 2011 with The New 52, which was aimed at bringing in new readers by featuring 52 new #1 issues and a nearly total clean continuity slate.
So what does this all mean? From our point of view it looks as if the higher ups at Marvel Comics have watched the apparent success DC Comics has enjoyed coming out of the New 52 and are looking to replicate it for themselves using Marvels own unique spin. Notice I put success in quotes because how you or I may define success may differ from how executives at DC (or Warner Bros.) or Marvel (or Disney) define it. While DC has shown an increase in sales out of the gate, and there have been some high quality comics to come out of The New 52 with big numbers (most notably Batman), as the months roll on weve seen titles get canceled, creative team reshuffling, sales numbers decline back towards pre-New 52 levels, and many questions about the overall quality of the entire line published by DC Comics.
Its unknown how wide this relaunch will be, as Entertainment Weekly was light on the details, but if it is indeed a line wide re-launch there are some immediate questions. Since Alonso said its not a reboot and it appears that Uncanny Avengers spins out of Avengers vs. X-Men, it appears that Marvel NOW! seems to be an attempt by Marvel to honor the history and stories of the Marvel Universe by avoiding a total continuity reboot, and at the same time, relaunch their line with new #1 issues. With the three titles announced spread out over 3 months, it could be assumed that Marvel is looking to spread this relaunch out over months to extend the longevity of the sales increase. In other words, Marvel looks to want to have their cake and eat it too. Rumors have been swirling for months about creative team shake ups with key creators such as Bendis and Hickman nearing the end of their runs on their respective books. It appears that the volleyball rotation is on, with Hickman taking the Avengers and Bendis taking the X-Men. Will there be more creative team changes? Will Rick Remender, who has enjoyed huge critical and sales success with Uncanny X-Force, be adding Uncanny Avengers to his workload, or will this new book come at the expense of Uncanny X-Force? Time will tell.
Well continue to post whatever information Marvel reveals and were working on talking with Marvels editorial leadership to see if we can get more answers, so stay tuned as we continue to cover the announcement of Marvel NOW!
Update! Quesada talking about the promo art, There are some costume changes. There are some new character attitudes. Some characters may be changing their identities altogether. Theres a reason Sue Storm is there. And why theres a floating robot near Hulk. Were trying a lot of fun and new different things, were exposing characters who weve had in our toy chest for a long time.
I know Bendis gets a lot of shit, but he's in my current top 5. For me, Ultimate Spider-Man easily makes up for Avengers.
I'm getting tired of writers shitting on each others' work and forcibly undoing things just because they've some garbage story they feel the need to tell, totally unable to be creative enough to move forward with a character as they are. Not only does it disrupt any sense of continuity and cohesion but it really makes me not invest emotionally in any current storyline as chances are if I wait long enough it will be undone in due time.
I decided to make my subscription list pretty small, I don't wanna spend too much money.
DC
Animal Man
Batman
Justice League
Marvel
Ultimate Comics: Spider-Man
Wolverine & The X-Men
Uncanny X-Force
Indies
The Walking Dead
Saga
The Massive
Mini-Series
Avengers vs X-Men
Spider-Men
Future Titles
Talon
Uncanny Avengers
All-New X-Men
I decided to make my subscription list pretty small, I don't wanna spend too much money.
Crap, I forgot about that.The fact that you don't pick up Swamp Thing both insults and depresses me.
Hello again sirs.
Just wanted to share with you what I picked up on a whim from my local library's graphic novel section this week.
Batman Vs. Two-Face
Arkham Asylum Madness
Captain America Reborn
Wolverine Old Man Logan
Cable and Deadpool The Burnt Offering
Superman Last Son
Hoping there'll be some more in next time I go. There isn't a comic book shop in my town; there's a WH Smith which sells TBPs at the usual extortionate prices, but that's about it.
An Ant-Man film is going to be... interesting. I have my doubts that there will be much excitement for it, though.
Old Man Logan is phenomenal. Read that one first, as you'll probably devour it within an hour or two.