Could Jericho decide if he's going to be a face or a heel? Its coming off as Jericho is trying to be a heel but is trying to hard to put him over
This is a classic slow burn turn IMO, and it's the way it should be done. There's a purpose to it and it makes sense. Can't stand when heel/face turns just randomly happen for no real reason.
The way Jericho turned on Michaels in 2008 took time. Same when he turned on the Rock in 2001. He knows what he's doing.