TWJC, you want fact dude, I will give you the same on I've given in multiple threads.
Cena = Most over wrestler today, FACT
Cena = Most over wrestler in an era that can barely draw 3's in the ratings, FACT
Many of my friends stop watching wrestling and wrestling is not as cool as it used to be, FACT
My friends who stopped watching, may not represent the whole world, FACT
Monday night wars era used to draw in the 6's in the ratings, FACT
6 is higher than 3, FACT
Now with those fact we can establish that Cena, Cena and another top face or just another top face could draw more. Cena is the most over with the current fanbase but it doesn't mean that him and/or someone esle couldn't attract another fan base.
So Cena being the most over actually, doesn't mean you shouldn't risk or invest in something different because someone else may draw you in the 3. But as long as they protect Cena and shove it down the throat of some fans who can't take him anymore, they won't get those fans back.
In my opinions and based on my experience, wrestling was cool when us teenager were into it. Now if you are a teenager your little brother will makes you ashame to say you like wrestling when he thinks he is super cool in his Cena's gear.
I am not saying Cena don't draw and never will, but I can say that he is not drawing like others could. We can't blame Cena alone for making wrestling uncool to a lot, but a proportion of people are turned off by him on their television. We also have to look at the fact that they were mutliples draw back in the 6's era so that may have something to do.
But then again who's fault is it that there's only one big draw in the WWE? Sure the fans get behind someone but it would be idiotic and foolish to think that you don't have a better chance of getting over when the management gets behind you.
I will give you an example, back when the Miz was having his imaginary feud against Cena where we was coming out, calling him out and then saying 1-0, 2-0, 3-0, 4-0, 5-0. The Miz was amazing on the mic and were calling it like we are right now. Cena then comes out and SQUASH him 2 weeks in a row. Now let's forget Miz status in the company today, but at that time even a cheap win with a weapon or a rool up via a distraction would have mean a LOT to the Miz. A lost for Cena at this point of his career can be brushed off the next night but a win for The Miz would have been tremendous.
Same things when Cena goes through the tag champ or when Miz destroy or outsmart the whole Nexus, come on the "I will find a way to outsmart and beat you using wording on your command" was lame, even Harry Potter knew best when he asked Kreatur to not speak to Malfoy or tell anyone. Maybe for his fans it was funny and they were happy, but his haters had hopes that he would be a slave for a least a week or two or that he would be fired for a least a month, even more so after the speech he gave.
Cena at the moment is facing the same problem that HHH once did when he was feuding with midcard to higher midcard RVD, he went through every challengers and he had no one left that were equal to him, we knew that HHH would win no matter what. Cena needs to lose even if it's not clean so his opponnents can look like they have a chance. The face should be the underdog, that's good business and wrestling 101. You can't stack odds against Cena because everyone (okay maybe not everyone word police) knows he will win, is there really some kids scared that Cena will lose?
The WWE create one of their biggest draw, no... their biggest draw since Austin and Rocky but they also dig themselves in a hole that they can't get out until they stop to protect Cena that much. I am not complainning that Cena wins the war in the end, even if it would be better if there was another draw so someone else could win the war and title like in the Austin and Rocky era, but he needs to lose WAY more fights than he does. The heel needs to cheat and wins 2-3-4 fights before Cena is allowed to overcome the odds, that's smart booking.
You know what else can be smart booking, bring Big Show and Kane back, they say that while sideline they had time to watch and think, think that they've become nothing more than a joke. That Mark Henry showed them what a real monster should be and that they want to align with him an start inducting some fear back into people. They then destroy Cena and Orton as a stable, take the title away from both. Every week they deastroy and cheat to win with their strenght and the power the numbers. Then you can have Cena or Orton make an upset and win the title back at a PPV or even better, Cena and Orton could fail and you could have a new face get an upset victory with the help of Cena and Orton (Mankind winning the title with the help of DX) to help create another face that your young fan base will really get behind.
"À vaincre sans péril on triomphe sans gloire" that's a french expression that means that basically means that if you win without a challenge, your victory means nothing. Great peoples comes out of great struggle. Right now there's no heel that can seriously challenge Cena, he needs his nemesis that will have his number and that Cena just can't beat so that the day he finally beat him it just taste better, but for that Cena will need to start to lose.
And PS.: By the end of the Punk/Cena feud it was no Let's go Cena, Cena Sucks it was Let's go Cena, CM PUNK