You're looking at this with the context of a television viewer. Though if you look at through the eyes of wrestling fans, the WWE is really all they got for their professional wrestling fill.
Imagine living in a small town, and you enjoy hamburgers. McDonalds shut down every burger shop in the area save for the one place covered in bugs and boogers (let's call it Dixie's) sooner or later, you're going to get tired of eating Big Macs every Monday and Sunday night.