Punk vs. Bryan is interesting? Really? If it is so interesting then explain why they had to plug AJ and Kane into the mix. If they are so great and so interesting why couldn't they handle the feud themselves? It stays interesting because of a the other two people involved and not because of Punk and Bryan.
Go look at stone cold steve austin's greatest feud, it was not rock, it was his feud that went on in 1998, the McMahons, undertaker kane and mankind feud, and I will give the details of what went on in that feud.
Austin undertaker kane and mankind fight for the gold
We would get the 4 fight over the WWF title all summer, from taker destroying mankind in the hell in a cell, to austin and kane beating the crap out of each other over the title, to the 4 guys fighting over the WWF title and the WWF tag team titles.
The feud takes another twist, but vince and shane control the destiny of the gold
Then we get the bombshell that undertaker and kane are in cahoots while kane and mankind were still tag team champions, kane made his feelings clear for mankind at summerslam crushing mankind's skull with the sledgehammer, JR's quote on kane, GOD OH MIGHT, THAT DAMN DEMON IN RED. Taker and kane made a deal with vince for a shot at the WWF title, but taker and kane had to protect vince from austin. We had austin and vince come up with some of the best moments on TV, from austin destroying vince's car, and throwing beer over the entire corporation. taker and kane would defeat austin at in your house PPV, Vince pisses taker and kane off, and they crush Vince's ankle, and then at JD bearer turns his back on kane and taker and bearer are together
Judgement Day PPV totally switches the dynamics of feud, the ministry begins
Undertaker and Bearer are together has heels, they totally destroying kane's mental well being, they explain their reasons on why they have abandoned kane, and kane is left rudderless and out of control destroying anyone in his path, and all this time, austin is targeted by the undertaker for costing him the WWF title at JD, but austin still has vince shane and the stooges to deal with. Kane and Austiin put their differences a side, and work together to fight against the undertaker and paul bearer, they throw bearer down a sewar and take undertaker to a mental asylum by dressing undertaker in kane's outfit, the feud between the 4 ends at buried alive PPV, where kane helps austin bury the undertaker alive
I have showed you an example on what a storyline can do, when you layer a PPV, add other factors, and it makes a straight forward feud, into a feud where it has so many twists and turns. Obvious this feud is nowhere near in the league of the big feud, that went on between everyone involved in the summer of 1998