Alright, I get the massive post-fest to win D-Man's vote is long since over, but I just noticed this big pile and couldn't let it stand. Reply to what I say, or not, the fact is I just can't let this go untouched.
Unless you are judging on longevity then it goes to Austin no matter what your criteria is.
Longevity, how?
Sting's career went longer than Austin, and is still going on to this day - as a current World Champion. The only thing Austin is still managing to do is -script scare a bunch of wannabe's into thinking his cripple ass is still intimidating.
Now, while injuries are apart of the game and D-Man even said
"you can't blame Austin for injuries." The fact of the matter is, I think I can - and I think I will. You see, people wanted to shit on me for Edge having a glass body and being injury prone to the max. Well, Austin falls into that same exact catagory. Infact, while I tied Edge into this whole situation - they have the same exact neck injury, and Edge managed to get more out of his career
after the injury than Austin did, including working tougher (more dangerous gimmick) matches.
So, if by longevity you mean length of a career - Sting won roughly 10 years ago, and is continuing to dominate this field by competing in actual in-ring work every week.
If it's in-ring longevity, then once again I fail to see where you're getting your facts from, or what year's worth of time you're collecting your info from. Has Sting ever lost in under a minute - at
ANY point in time in his career? Austin has..
Better all around talent? Austin.
Define "talent".
In-ring talent, no. Not even remotely close. Austin was a
wrestler in WCW when he was losing left and right. It wasn't until he ditched the majority of in-ring ability and turned to pure brawling that he actually took off anywhere.
That isn't talent, that's making up for the lack there of.
Who would win in a kayfabe prime vs prime match? Austin.
The hell? How can this even be proven?
The Rock isn't as big as Steve Austin - yet The Rock went over him at Mania XIX.
Chris Jericho isn't as big as Steve Austin - yet Chris Jericho went over him to make history and become the First-Ever Undisputed Champion.
Kurt Angle isn't as big as Steve Austin - yet forced multiple tap-outs and pinfalls out of him in 2001. I could go on and on, but I'm hoping you get the point.
Who was the bigger draw? Austin.
Austin creates "pop", but solely based off an entrance theme, t-shirts, foul language and a single finishing move. Sting has done the exact same thing, (entrance, moves, and merch.) and then managed to keep a crowd on the edge of their seat, or standing for entire matches.
Furthermore, for well over a year during the hottest period Wrestling has been quoted as "ever seeing", when WCW was winning the ratings war - Sting would create ovations the likes of which has never been heard or seen - all from merely "showing up in the rafters". He wouldn't have to say a single word, and he'd create more buzz, hype and pop than Austin ever dreamed of.
Of course, I'm not indicating Austin is a slouch at creating pop - the guy gets it, but not in the same quality of Sting from the hottest period in Wrestling history.
Did those ratings shift? Absolutely - because the n.W.o. ran its course, and the 2-year long "dark/depressive" Sting gimmick got old to people. In the same understanding that once the WWE won the ratings (w/ Austin v. McMahon) that in time, that too, got old and stale.
Point is - Austin was still the same attitude filled character in 1997, when WCW was atop the scoreboard; lead by Sting v. the n.W.o., and they were in control of those ratings.
I assume you mean "bigger merch. seller"; at which point, I'll agree. Austin likely has more crap on shelves than any other wrestler out there. Mainly because it's incredibly easy to sell foul language and attitude enticed t-shirts to hormonal tweens and adolescents.
Sting is great but he isn't on the top tier level that Austin, Hogan, The Rock, and Flair are on. He comes in at the level just underneath those guys.
And yet he's managed to hold multiple victories over everyone on that list, with the except of The Rock.
Look at the bright side, it's still your Birthday.

Happy Birthday, man.
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CoCo: I'm not quoting it, but you asked something about why people get upset at Hogan for being
"Superman" but not at Sting for doing the "same thing". That's simple, because it is
NOT the same thing.
Sting would "no sell" in
some matches. Not all of them. And it wouldn't result in him instantly winning directly afterwards. Nor would he "no sell" finishing moves. It'd normally be signature moves that aren't used to putting people away often. An example would be Flair suplexing him, or chopping him - only for him to bounce right back up or just not feel the pain of a chop and fight back.
Hogan would get the fuck right back up from a finishing move as if it didn't even hurt at all - EVERY. SINGLE. MATCH. Sting would still sell finishers, and has lost his share of matches without "no selling". That's why he doesn't have to get shit on in the same way. Because he didn't do it every damn match.