I was reading through some old stuff and noticed a comment. Someone said that Austin is the only person that could hold a candle to Hogan as biggest star ever. This got me to thinking:
Of the two, which was more important to WWE and their success? Which one meant more to WWE?
Note: I am NOT asking who is more important to wrestling as a whole as that isn't up for debate. This is WWE only. Austin or Hogan: who is more important in the company's history?
Boy George Contanza, the OP was relegating things to WWE only. Hogan did more than just revolutionize the WWF, he revolutionized professional wrestling as a whole, by being a marquee name in the AWA, WWF and WCW. Now to be fair to your point because I more than respect it. Let me continue on this further by responding directly to your quote.
So your rationale of Austin meaning more is because Hogan went to TNA? Hogan going to TNA has absolutely nothing to do with this. Hogan meant more to the WWE because he helped many wrestlers get over and they even thanked him because he put food on their table. Hogan revolutionized WWE and made it more mainstream and who knows if Austin would have made the same impact. Hogan meant everything to the WWE at the time and was also a catalyst for Austin being as over as he was.
Now my rationale for mentioning that Hogan going to TNA changes his importance to WWE is because in WWE's business model you can see how Hogan has lost his importance to WWE in terms of marketing and merchandising, which to be honest make up more of WWE's success than anything else these days. By Hogan not being the "WWE Lifer" that many people sometimes lambaste him on, I personally don't because I'm a Hogan fan no matter where he goes. However I stand by my vote for Stone Cold Steve Austin because of how WWE regards Hogan in today's business model.
With Hogan being in TNA and no longer an important part of the "WWE Legends" scene, save for a few DVD appearances (the Greatest 50 DVD is a travesty to me as a fan, but again I can see where WWE's business rationale is) Hogan's importance is no longer a prerogative to Vince at this moment. For as long as he is in TNA, Vince will use Hogan's name at a bare minimum since it would not benefit his business model to celebrate Hogan's legend, while it's more conducive for him to use Austin on the other hand who is on good terms with him at this point still.
I merely am doing my best to answer the OP's topic and because Austin has continued to be a part of the "WWE Legends" marketing strategy and with WWE making so much revenue on their merchandise I'd like to hope where you see I am coming from. Because at the end of the day, it's all about business and what makes sense business wise since at the moment Vince knows that he can do more with Austin and make the most bang on his buck Austin will remain more important to WWE's success at least in the avenues I just mentioned with the "WWE Legends" deal.
However, as far the wrestling business as a whole goes, of course I am going to pick Hulk Hogan, the man has managed to continue his legend no matter where he goes, from AWA to WWF to WCW and even to an extent with TNA the man still carries the name of icon plain and simple. Remember, the OP didn't ask about wrestling as a whole he was specific in mentioning WWF/E and that should be understood when I am making my point, in no way am I trying to discredit Hulk Hogan.
For what Hogan did for wrestling was bigger than just being a WWF superstar his role in the WWF benefited wrestling as a whole plain and simple and that success in WWF made him capable of doing what he did for WCW. But we're keeping this strictly to discussions about the WWE and their business model since we're talking about "success". In that regard, you have to be realistic and understand that if we're talking about the WWE's past, present and future we have to keep in mind that Austin's continued relationship with WWE is more important to WWE's success than Hogan because Austin continues to work with WWE to this day and remember this topic is relegated only to WWE's business and not wrestling overall. Hogan's career exceeds WWE in the first place.
It's not my intention to cause an argument here or take away your point on anything, but I am merely speaking more about the idea of how WWE sees things more than how I do.