I've had enough. Sharkboy is not an impression, it is a parody. If that was Russo's idea, he is making a statement that it is the writers, not the wrestlers, who make the show. That idea is ludicrous. Lethal and Sharkboy do dead-on impressions, according to most of the IWC (I think Lethal sucks at both wrestling and acting, and also living.) Re-using those gimmicks (to extreme measures) is a clear shot at every internet fan. You were a fan of Macho, you were a fan of Austin, well, we the writers, created those guys, and you will watch whatever bullshit we come up with.
Seriously though, Russo is goven too much credit for WWE's comeback, and WAYYYYYYYYYYYYYY too much blame for WCW's demise. First, Wcw's demise. The nWo gimmick was almost inescapable. It wasn't like the Horsemen (or DX, Evolution, Ministry) because it grew from a stable to a rebel guerilla group. Too many people were involved. Much of their ratings success was due to people tuning in to see who would be joining or turning on Hogan tonight. It was a group that had 35 leaders, and even took time out of its busy schedule to have yet another massive turn on Sting. I swear to you, if there was ever a bad idea in WCW, it was letting nWo get too big. It was the reason people tuned in, but it was inevitable that it was going to get stale. The only problem was, it would take 25 hours of TV to unravel everyone who was involved and get them into regular programs. The entire roster were heels. Russo couldn't fix that. He recognized the proble, and tried to turn the crowd against someone else, the Powers. He cannabalized himself to the crowd to be merely a distraction. He told the wrestling audience to hate him while he transtioned to wrestling from a convoluted, poorly acted version of West Side Story.
On the other hand, in WWE, Russo is given too much credit. WWE has always used a big writing staff. The staff kept Russo from having a good idea and over-producing it. It was also helpful that he didn't have to write everything. Stone Cold, Rock, HHH, Taker, HBK, Edge, even D-Lo and Godfather and the Outlaws, and Foley, etc. that the WWE had at the time were capable of doing their own segments and adjusting on the fly to crowd response. All Russo had to come up with were ideas, whereas in TNA now he has to come up with the words, as only four or five guys are capable of speaking on their own.
Plus, how can he be dragging down the show when ratings are up? This is one premise in which there has been no logical response. I'm sorry, smarks, that TNA recognized that more people were watching their show, and decided to go for mass appeal, which means gimmick matches and love stories, over 30 minute matches with two guys competing to see how many flying tiger space drops they could hit in a three minute span while two cruiserweights hurricanranna the entire crowd.
Remember, they can lose 3,000 smarks if they gain 10,000 curious "normal" fans.
I thoroughly enjoy the show and you can find why I think it superior to WWE elsewhere in this section. I think that segments slow well, and the comedy is funny, and the intensity is intense. And Tomko isn't singing to AJ, which is good. AJ singing to Tomko would be great though. Someone call Russo......