I was completely shocked at the way that played out. Given the backstage altercation that appeared to be setting up an angle and feud for Kidd/Bryan, having it ultimately result in Kidd getting squashed and Andrews being made to look dumb was a strange call. I'm not willing to write it off as a total fail yet, however.
The problem with the Mizark Henry squash was that it bore no logic. Kidd claims that he was going to show Bryan that he was going to be the US champion of 2011, but after that, he and Andrews both get the beatdown by Henry (though Kidd showed some offense, but he didn't do anything after the match. He just powdered out of the ring, and there wasn't anything heelish like coming up from behind Henry, or stalling so Andrews could get some chance to be booked strong by beating Henry six ways from today.
This, I think, is an example of how WWE creative comes across these "gaps" where there's no consistency between what's said on a backstage vignette and a match itself. You want to be able to have SOME consistency with Kidd, since he's pretty much "carrying" Jackson Andrews, in terms of exposure. But what's the point if you get the one chance for Andrews to REALLY show his presence, only for him to get body slammed by Henry? Jericho once said he could lose and get MORE heel heat than when he walked in. Kidd can't say the same.
If on Monday Kidd calls for a rematch and he and Andrews turn the tables on Henry, resulting in a massive beatdown, it could contribute to Kidd's image and gain him heat. It could turn out that he ends up with a more aggressive and retaliatory nature, using Andrews to help him get a cheap win and causing some damage, essentially telling the world that you don't fuck with him the way Henry did last week. He could still come out of this looking good, and so can Andrews. They just have to book the retaliation angle properly. If Kidd wrestles against anyone other than Henry on Monday, I guess we can then assume at that point that the chances of them fucking it up are pretty high, as I don't think a slow build of getting owned is a good idea for anyone, particularly a heel.
This could work, somewhat. Thing is, this shouldn't have happened in the first place if the feud was to be done right away. Going by the Bryan/Kidd vignette, Kidd wants the US title. Now, in this particular case, a slow build does not work, in my opinion. Well, not entirely a slow one, in the sense that it's something that one cannot drag out for too long. If creative wants the feud to happen, it should have been a Bryan/Kidd match where Andrews interferes, and gets Kidd a shot at the title on a pay per view. The feud would have given Bryan something to work at least until the pay per view, and given the fact that his work can match with Kidd somewhat nicely, we could have had a nice match.
But who knows, maybe next Monday, WWE gets a chance at getting Kidd some heel heat. Not through the mic, however. Kidd needs to switch his ring work to a more heel route. So far, what he works with in the ring just screams face to me, in my opinion.