Really? It's impressive to know about a wrestler who died before you were born? Bruiser Brody, The Von Erichs, THE GRAND WIZARD. All dead before I was born and miraculously, I know who they are... amazing isn't it, I used a special something called the internet. Do you know what the internet is? For you to say that a 15 year old wrestling fan doesn't know who Owen Hart is, is ridiculous.
I don't know if you're in your 40s or whatnot, but if you are you should really not talk about kids like you know them. You seem to be really out of touch with the youth of today.
Interesting....I have two teenage children who both watch WWE, as do many of their friends. Before that a decade ago my nephew in his teens in the early 2000s with many of his friends were big WWE fans. I can tell you the following by being VERY IN TOUCH with todays youth and being a wrestling fan for over 30 years myself....
None of the kids associated with my two teens or any of the kids I come across that are wrestling fans through my work (restaurant manager at a Country Club) know anything about Owen Hart, they don't remember because his midcard career was over before they were born and he has been a non entity on WWE programs ever since. They didn't know who Nick Bockwinkle was when he died last week and actually asked me if I remembered him and Bockwinkle's career was three times as long and five times as great as Owen's was. Now these kids don't have a huge association with past stars such as Hogan, HBK, Flair, etc but they are aware of them since WWE still markets their appearances and merchandise and celebrates their careers. They wouldn't know Owen Hart if he landed in their laps.
When I was a kid wrestling was at its peak in popularity and acceptance nationally in the 1980s. NWA wrestling on TBS was the most watched program on all of Cable TV, our market in Pittsburgh aired close to 20 hours of wrestling TV each week between WWE, NWA/WCW, AWA, World Class and for awhile UWF. I was a huge fan, soaking up any info on the industry I could. Yet even though I had a vague awareness of past stars long retired I knew very little. I was aware of Buddy Rogers mainly because of his ties to Ric Flair, ditto Superstar Graham vs Hulk Hogan. Verne Gange wasn't a 9 time World Champ to me he was Greg Gagne's dad who used to wrestle. Fritz Von Erich wasn't the evil foreign language speaking villain of the 60s he was Kerry Von Erich's dad. I knew Curt Hennning, not Larry "The Axe" Henning and had no idea Tully Blanchard's dad was ever involved in wrestling even though I could have quoted you verbatim the dates and opponents vanquished for all of Tully's major title wins. And I was about as much a "Super Fan" as there was.
I do know that today's kids have a vague awareness of Reid Flair, one thanks to all the mainstream media coverage surrounding his death (and linking him with his dad) and also because its fairly recent.
I'm sure there are younger fans who are aware of the careers of departed and retired wrestlers long out of the public eye. I am also sure since I'm raising wrestling fans and interact with their friends on a regular basis that this type is fan is a tiny fraction minority of the millions watching WWE each week. You are probably a big enough fan that you know who Reid Flair's MOTHER is (Elizabeth, Ric's 2nd wife and longest marriage lasting 20 years), and in fact likely have seen her numerous appearances at wrestling shows in the 80s & 90s supporting Ric. And how many other teenage fans do you think know that, have seen that, or even care ? They may have respect for Flair alongside some other WWE legends through WWE's continued efforts to burnish their legacies post retirement but that is it.
Anyone who thinks the average 13 year old wrestling fans watching RAW actually have significant knowledge of the careers of Owen Hart, Bruiser Brody, Nick Bockwinkle, Verne Gagne, etc ....THAT PERSON is out of touch with the average fan and hasn't got a clue.
As for the internet - its great, if you care - Again, how many 13 year olds are avidly going online to research the careers of dead wrestlers never mentioned on RAW ??? You seem to think its a huge amount, maybe YOU ARE DOING THAT (makes me wonder why you don't go outside and play with your friends once in awhile) but the overwhelming vast majority.....NO they are not.
As for Owen, most of today's audience, at least in the key demo WWE targets the most, would have little or no clue who is or why he is relevant. WWE is marketing this DVD to older fans who likely don't watch the product regularly but might invest in the DVD for nostalgia sake, and his death is a huge part of the marketing.....not the first time WWE has done such a thing and likely not the last.
As for Reid, younger fans would have a better idea about him, at least that he existed and how he died, because it was so much more recent. I doubt they have a huge understanding of his career, his title runs in Japan, etc (
those aspects were only covered in a fraction of the news reports on his death but as a die hard fan I assume you know all about his over seas success). I doubt they have much more than a vague concept of who he is really, but that's probably more than that age group has for Owen.
WWE using either situation to in some way generate revenue may displease people, many find it distasteful (marketing a DVD about a career 2nd teamer just because of his tragic death is distasteful, especially when they have never given documentary and Greatest Hit collections for wrestlers who were MUCH more popular with bigger careers than Owen such Rick Rude, Lex Luger, The Steiners, and a few others) but that is how "WWE Rolls" and always has been.
I'm honestly surprised they haven't done a Miss Elizabeth documentary. Maybe they don't think OD'ing on pain killers is as marketable as dying while performing in the ring. I can only imagine what Jerry Lawler merchandise we would have gotten has his in ring heart attack a few years ago been fatal.