I could say that it was a letdown regarding the Championship Scramble and the embarassment that Kendrick suffered, but the fact is even in a losing effort, he still made his name known.
Kendrick is still too raw to be considered worthy of being in the Heavyweight title picture, and I don't think anyone would disagree with that. However, to say he doesn't have the potential or the ability to one day be there.. is being naive and not giving the guy the credit he deserves.
He got a very good reaction from the fans, and he's working the hell out of this gimmick and making people believe it. He's entertaining to watch, and he's very good on the mic. and because of that he's already better than the current United States Champion. I foresee The Brian Kendrick becoming United States Champion either before the end of the year, or definately early next year.
I doubt he'll get anymore pushes for the W.W.E. Championship, short of the Royal Rumble (that he'll never win) or a possible Elimination Chamber entrant, that he'll likely be the first or second guy eliminated. But not one-on-one, at least not that "I" can foresee.
But I don't think it's a complete loss. I consider this much like the Royal Rumble was for Jeff Hardy. It was a test run, to see how people would react to Kendrick being in the Championship match.. and people cheered/boo'd (gave reaction) to him. When Kendrick won the title for the few seconds he did, people actually went a bit nuts. So because of that, I think all wasn't lost for him.. I just wish he wasn't the main guy who took 80% of the pinfalls. That could've hurt him.
One final thing to consider. Ezekiel wasn't out there with him, so it could be brought into light that he didn't fair all that great, because his bodyguard wasn't there to help him. And that's playing into old school Shawn Michaels.