Ugh, when wrestling marks talk about business.
Here's how you get someone to work for your company. You give them money, and often a percentage of merchandise. Everything else is just fluff based around being able to protect how much money you make. Creative control clauses exist not because someone wants to be able to control their character like this was a PlayStation game, but because people don't want some schmuck writer giving them a crap role and costing them popularity and hence money. Even for those 'true believer' wrestlers out there, who really believe in the business- how many concussions are they willing to take without getting a good paycheck out of it?
Giving someone's friend a belt isn't meaningless, but it's about as close as you can get without fighting over parking. It's a prop to enrich a storyline, that is all. If there was a conspiracy to get Paul Heyman in TNA, I would hope that it would be one that works.
Then the question has to be asked if Paul Heyman would be worth the investment for TNA. His biggest accomplishment to date is running the ROH of the 90's into the ground under a mountain of debt, then hiding out in California while his staff found out. We remember ECW with rose-colored glasses, but bear in mind they never took their buzz and turned it into profit. ECW was good times, sure, but I'm not sure what Paul Heyman can teach anyone on the TNA team about the business of wrestling, and when it comes to an on-screen role, Heyman's decent, but he's nothing special. I just don't see him being worth the paycheck he'd demand, and at the same time, I don't think scaling back or abandoning "Heyman Hustle" is worth it for the few years he'd have in TNA.