The answer is easily Hulk Hogan. Anyone saying otherwise...well, they're just being ridiculous.
Lets start with the position, shall we:
1.
Importance to History: Clearly this is a big edge to Hogan. Hogan revolutionized the industry not once, but twice. Cena is the face of the industry in the midst of the industry trying to find a new groove. Right now wrestling is moving AWAY from Cena's character and style, while Hogan invented it. He's unarguably the greatest babyface in the history of pro wrestling and arguably the greatest heel. Cena is a face who can't get the crowd entirely behind him...or even close to it.
Most importantly, there is NOTHING Cena is doing that Hogan hasn't already done, and done better. Hogan had the bigger, more important matches. His matches against Andre, Savage, Warrior and Sting (Starrcade 97) are all bigger, more important matches in wrestling history than anything Cena's done.
Hogan was the biggest star in 3 of the biggest angles in wrestling history: Andre turns heel, Mega Powers Explode and the nWo. Cena hasn't been involved in ANYTHING that rivals the importance or spectacle of any of these 3 angles.
Hogan headlined the first 8 Wrestlemania's, and went on last at the first 9. Cena has Main Evented a few, but none as notable or important as most of Hogan's with the possible exception of his recent match against the Rock. Another point against Cena goes here: when Hogan was on top, they didn't bring in "past stars" to boost his sales at Wrestlemania like they obviously feel the need to do with Cena.
2.
Drawing Power: This is an easy one. Hogan is the top draw of all time. Hogan was the face of the WWF during it's best run, relative to the economy. Cena is the face of the company during a very down period for the industry. This isn't even close.
3.
Charisma: John Cena is a very charismatic man, but Hulk Hogan won a charisma litmus test against the Rock. Cena got his doors blown off by the same man.
4.
Promos: Due to the era differences, the style of promos is different. Cena's best mic work was when he was in his Thuganomics character. In his relative prime as the "Hogan-Lite" character, his promos have been bland and confusing, with Cena often shifting his tone from sentence to sentence. First he's joking, then he's serious, then he's laughing, then he's intense, then he's making fun of his opponent, etc. Hogan's promos were all about intensity and emotion, and he never failed to evoke the emotions he was looking for. The crowd invariably went nuts for Hogan, while Cena gets what we shall politely call a mixed reaction.
5.
Work Rate: Neither man is the DYnamite Kid, but both guys are capable of putting on a great show in the ring. Cena is the more athletic and agile man. Hogan was the stronger man, kayfabe (and probably in real life, since he's just bigger than Cena) and the stronger technical wrestler as evidenced by his work in Japan. However, since his prime in America is what we're discussing, I'd give Cena this category. I enjoyed Hogan's matches more because he told a better, more emotional story, but Work Rate has evolved to mean "who does more stuff" and that's Cena.
6.
Crowd Reaction: I split this out to address something somebody said earlier about Cena "embracing" the boos whereas Hogan ignored them. That is such a ridiculous argument, I normally would just ignore it, but since I stumbled on this earlier today I thought I would share. Now, somehow it is being twisted that because Cena, a face, is unable to get the majority of the crowd to cheer for him, that makes him BETTER than Hulk Hogan, who, as a face, got 99.9% of the crowd to cheer for him unconditionally for, what, 9 years? Lets check in how long Cena managed to pull off that feat with your average lay wrestling fan, "The Sports Guy" Bill Simmons!
Bill Simmons said:
They keep pushing WWE champ John Cena as a good guy even though everyone has been booing him for months, which is becoming just plain awkward. The announcers have to keep making dumb excuses for him like, "Don't be surprised if this Chicago crowd cheers for Triple H, they've always liked him here," and "Those aren't boos, the crowd is actually chanting his nickname, Moose." Come on, guys, don't insult my intelligence. I already feel inadequate enough that I just spent $50 on a wrestling pay-per-view when I'm in my mid-30s.
http://sports.espn.go.com/espn/page2/story?page=simmons/060412
Now lets count Cena's Main Event run as having started at Wrestlemania 21, when he won his first world title. That was in 2005. Any guess as to when this article was written? If you guessed just after Wrestlemania 22 in 2006, you are correct! Cena made it at best 12 months (note the language from Simmons talking about Cena being booed for months leading up to this, so it is likely less) before losing the fans! By the criteria of "fans boo him even though he's a face", Cena is probably the GOAT. But trying to make this some kind of "plus" for him in this debate is ridiculous.
Now, for the most important argument:
KAYFABE
Lets compare there characters in their prime. Hogan almost never lost. Not even by "nefarious means". Cena loses all the time. Cena is a cookie cutter do-gooder face. Hogan wasn't above throwing in a little extra (raking the eyes/back, biting the forehead, etc.) HOgan is a big, strong dude prone to incredible rushes of adrenaline that make him nearly impossible to put down, or even feel pain. Cena is constantly in pain and injured.
The only guy who put Hogan down, clean, was a guy who could match his power, intensity, and connection with the crowd (thus taking away just a little bit of his Hulkamania power) and that was Ultimate Warrior. Cena isn't that strong nor that intense, and he does not have that connection with the crowd that Warrior did to take support away from Hogan. Cena is beloved by children. Hogan was beloved by children AND adults.
I showed my nephew, a huge Cena fan, some of Hogan's old matches/promos on my Hulk Hogan anthology DVD and he was positively enthralled. Couldn't get enough of it. Even 25 years later, nobody connects with an audience like Hulk Hogan did. Cena would have nobody in the building cheering for him. It would be ECW Arena all over again.
Hulk Hogan would win this match. Anyone saying otherwise is just letting their bias get in the way of their logical minds. Cena, for YEARS, has been lambasted as just doing Hogan's schtick, only worse. Now people are trying to pretend like they're on the same level? Like Cena has transcended the industry? What?
The industry is moving AWAY from Cena's character, into more "worked shoot" programming.
I repeat, Cena is THE BIGGEST STAR IN THE COMPANY and they think so highly of him that they're moving their product away from his style!
You want to talk about transcending an industry, THIS is transcending an industry:
[YOUTUBE]RDNGCIt8XPA[/YOUTUBE]
THIS is transcending an industry:
[YOUTUBE]QyGc-rJ2Vpg&feature=fvwrel[/YOUTUBE]
THIS is transcending an industry:
[YOUTUBE]qPTiGlUh9uw&feature=fvst[/YOUTUBE]
THIS is transcending an industry:
Vote Hogan. Honestly, it's not even close.