^^^^
For Jericho there is a pretty big difference between jobbing and being squashed. Jericho jobbing in a match generally means having a competitive match where he looks like he can believably win against his opponent even if he doesn't. Being squashed is a different spectrum than that, and is what Madden proposed. Losing to Ryback itself isn't an issue, but doing it by being squashed apparently would have been in the eyes of many. The concept of being invincible by beating a normally high level opponent isn't a bad one in theory but what George Steele's Barber and some other posters mentioned helps explain why the concept also could have had it's faults...against Ryback, not Jericho.