ulimate123
Prof Ulti at work as usual....
People need to see this with a business point of view. OK Jeff Hardy has been in the last 3 PPV's in the title match. Each day he is getting more and more fans and his fanbase keeps on getting bigger and bigger. All of the new AND old fans watch SD! each week just to see where Jeff is going. A PPV come around and since they are desperate to see Jeff win most of them will buy it and this will make WWE $$$ especially with the hardcore Jeff Hardy fanbase and they'll keep on repeating this, building up Jeff as a proper champion and getting the money from the Hardy fanbase. If Jeff wins then I doubt many people will order the next PPV to see whether or not he retains or looses.