How does this make any sense?
Based upon the history of wrestling, I think it makes perfect sense.
I think you need to go back and re-watch the match and pay very close attention to the story within it.
I've seen it numerous times, and know the story within.
How anyone can put this on the list of "winner didn't matter" just baffles me, because the details of the story told, and the choice of the winner and how it played out is everything to this match.
If it baffles you, then that speaks to your own understanding, not mine.
The reason its such a great match, holds such a permanent place in history, and was so effective is because Austin DIDN'T win.
No, it doesn't. It holds its place because of the story told, and because Austin refused to quit. If the WINNER of the match had meant something, we'd talk about that, but we don't. We talk about how great the match was, and how it was the match that officially signaled the double turn of Hart and Austin.
Its because Austin wouldn't give up and wouldn't quite, yet he techically lost but did it his way by showing his heart and determination. If Austin had come back, stunned Hart, and won the match it would have had no meaning at all.
Completely wrong. If the match had gone the same way it did, except that Austin made the ropes, they worked a little longer, ending with a Stunner, then the match would have the same significance, as long as they still managed to pull off the face/heel turn, and still played that video of Steve Austin refusing to lose.
You're confusing quality of match finish, with importance of winner.
Hart losing would've meant nothing but Austin losing meant EVERYTHING, because of the way he lost.
Again, you're confusing match finish with importance of winner. Austin lost at Survivor Series '96 as well, but people don't talk about that. They just talk about the WM match...not because he lost, but because of the story of the match. The winner didn't matter, as the story of the match put Austin over, not the winner/loser.
The heel turn at the end would've lost its meaning too, because what made it so effective and gave so much to Austin's face turn, is because Bret WON the match and still attacked him afterwards when Austin couldn't defend himself.
You're right, because they couldn't have done that if Austin had won the match.
It was the act of attacking Austin after he'd lost that cemented the double turn.
It would have had the same effect if Bret Hart had "snapped" and done his evil deed because he had lost the match.
So to say the winner of the match didn't matter makes no sense because it meant everything to the story of the match.
You could still have the "courage and heart" storyline in a match, without losing. I've seen it done many times in wrestling. Perhaps you should watch wrestling more often.