Alright, I was going to refrain from discussing this since I wasn't sure if it'd be considered a spoiler or not, but the cat's out of the bag. Apparently Hulk Hogan's grand idea is a professional wrestling version of "The Running Man".
Pro: TNA/IW's hardcore fans are going to eat this shit up. I think of the possibilities of this in tandem with social media location tagging, and from a fan-based "meet the stars, be the show" type perspective, that sounds like it'd be pretty hot. Imagine seeing that Austin Aries just tagged himself in a restaurant five miles away from you. If you've got nothing better going on, be honest- do you grab a camera and run out the door? Shit, I don't even really care about the scripts of TNA/IW, but I have to say I might go see what's up.
Con: The performers did not sign up for this shit when they agreed to a contract with TNA/IW. Imagine this idea from a performer's perspective- you are no longer allowed to have a quiet night out without the possibility that someone might recognize you and call down a horde of people with cameras. Remember AJ Styles with Ric Flair in 2010, talking about all the women he was screwing? Now, imagine them trying to pull that while AJ's having a night out with his wife. Some people might say, "they want to be stars, that's part of the bargain". Is it? I think there is a strong difference between having fans ask you for autographs and talk to you like they understand the secrets of professional wrestling, and encouraging fans to get in your face and get a reaction for their camera. I think this will promote an unhealthy attitude amongst some of TNA/IW's more loyal, but misguided fans.
Con: I don't know about the long-range interest in this. It sounds very, very gimmicky. If you push the concept right, it could be very hot to start. (And pushing concepts right has not been TNA/IW's strong suit for the past ever.) After three months, who's going to give a shit if Robbie T. is at a comic book store near you? People will only care if they're seeing the results of those interactions on television, not buried on impactwrestling.com. (As an aside- remember how they were revamping the website, and making it a core part of the TNA/IW universe? Pushing concepts?)
Pro: This idea doesn't have to be long term. If it can engage the interest of the wavering fan who isn't watching every week, but is still familiar with the TNA/IW product, they can rebuild their ratings numbers.
This isn't a cure-all. Eventually, the concept will get stale. But this is an excellent way to get people re-involved with the product. People have to be able to see the regular results of fan interactions with performers in public, on television, or else they are not going to give a shit about the concept and it will fail. I'm not sure that the people involved with this idea are quite sure about how much work it's going to be.