When Jamie Kellner canceled the WCW shows they were still the highest rated shows of all their shows. In 1998 WCW made over $50 million Dollars and was a cash cow for a few years around that time.In 1999 they lost about $15 million Dollars and lost $50 million dollars in 2000 but they were only 2 years away from being a cash cow making over $50 million a year.
Says who? There wasn't much sign that WCW was turning itself around in 2000, they were a train wreck of memorable proportions.
Ratings are meaningless if your company is losing money. I'd also like to see where you're getting this $50 million dollar figure from, because I haven't heard anything even close to that before. Are you quoting revenue and not profit?
sfury2005 said:
Eric Bischoff's group had offered $60 million dollars to buy them and keep them on TBS and TNT. So had they sold them to Bischoff's group they no longer would have had the problem of the huge losses in revenue yet they canceled them anyway. Jamie Kellner's reason for the cancellation was that the WCWs viewer demographics were not favourable enough to get the right advertisers to buy airtime. Sounds to me like he didn't want wrestling on his channels because he canceled his highest rated shows.
Viewer demographics include audience numbers. WCW's audience was sinking. Advertisers don't pay for a declining audience- they put you over a barrel and extract a low rate from you because they have the leverage to do that when a show's numbers are declining.
This also implies that you trust Eric Bischoff at his word of being able to improve ratings and provide that advertising. How's that worked out for TNA, comparing now to 2009?
On that note, if WCW was secretly a success waiting to happen, why didn't Bischoff shop around his company to another television network? Professional wrestling itself was still hot in 2000, and there were other suitors interested. Remember that just a couple of years later, the WWF would sign with TNN (now Spike). It's easy to say "oh, those big TimeWarner/AOL meanies", but no one else wanted a grab at WCW as a business either. Without a network to host it, WCW was bound to fail, and networks were uninterested in purchasing WCW programming because no one thought they had a future.
sfury2005 said:
I don't like a good story I like truth and the truth is had they sold it to Bischoff's group they would no longer have been losing money on WCW and would have made $60 million off the deal. Then if WCW wasn't turned around it would have cost AOL/Time Warner nothing. Even after they canceled WCW programs Bischoff's group still offered close to $30 million dollars yet they sold only the library and trademarks to Vince for under $5 million and still had to pay the salaries of the stars who would have been sold to Bischoff's group. Sounds like they were very astute businessmen to me.. Yeah right that had to be the dumbest business move in history.
How was that deal construed? How much of the money was up front, and how much of that money was deferred to be paid from future earnings?
It's easy to say "they offered $60 million". If the deal is for $2 million up front, and then 2% of revenue for X years, that's a lot shittier then $5 million in hand if you don't think WCW will last. (Very quick business math here- profit for most successful companies is around 5% of gross revenue, which can vary. You never ask for a cut of the profit, because, as they say in television, a percentage of net is a percentage of nothing. According to Hollywood accountants, "Titanic", the 2nd most successful movie of all time, lost large amounts of money. 2% of revenue is a reasonable amount for a company to ask for if they're supplying the means to keep your business alive.)
Again, it's fun and easy to believe that vindictive TimeWarner/AOL suits had it out for professional wrestling, and were willing to make insanely bad deals in order to part with it. It's a good story, but we are talking business here. Emotion doesn't work in business, especially when you have to explain to your boss why you left large amounts of money on the table because of it.