Isn't Russo's coat-tails worn out by now with Ferrara riding them all this time?!?
It should be said that, no, Russo (who was NOT the only writer for the WWF during the Attitude Era) was NOT 100% the reason why the WWF took off the way it did in the late 90's. The WWF had strong talent lead by Stonecold Steve Austin and The Rock (neither of which were 100% of the reason either). A bunch of elements all fell into place for the WWF during that time, including The Monday Night Wars, the original ECW was reaching it's peak, strong storylines, The Montreal Screw Job, internet "smarks" were booming -- just to name a few. Russo can claim some responsibility, but, really, there were a helluva lot of neat things going on in and beyond the WWF which the WWF managed to exploit and take full advantage of the atmosphere at the time and laid claim and name to it all by having the strongest marketing above their competitors.
Russo was also not 100% of the reason why WCW fell apart neither.
That doesn't necessarily mean he's going to destroy TNA (apparently now along with Ferrara)... but, he ain't going to save TNA either.
For those sitting on the edge of their seats wetting their pants thinking we're going to see anything remotely like WWF's Attitude Era in TNA anytime soon, think again. You're not.
TNA's talent roster doesn't have that "it" guy with enough charisma to dominate like a SCSA or The Rock... not saying they HAVE to be like either of those guys... but, they both (SCST & Rock) had wild charisma to take charge with their own characters. McMahon's trying to push Cena as that "it" guy... but, Cena, while having a ton of a certain charisma... he's still not that "it" guy to take charge... and there's no "it" guy in TNA. Sorry, you can disagree and use the phrase "not when you have guys like..." No. You can list the entire roster, at this point, I'm not convinced that TNA has that "it" guy at right now. Sorry.
We're not going to see anything Attitude Era like these days in TNA. Thanks to Janet Jackson popping out her boob at the Superbowl years ago, the FCC has been making TV execs nervous and anything too daring is simply shut down these days before it even hits the air. They censor the word "ass" now! C'mon!
Under Russo's watch, it's going to be basically more whiny promos from wrestlers bitching about how they're getting screwed over by TNA and how they want to make TNA a big company... blah blah blah. We're going to see more scantaly dressed women sleeping around in story lines and some dumb ass trickery like... well, you can't fit beer trucks into the Impact Zone... so, we'll see a beer golf cart driving into the Impact Zone with Beer Money supersoaking their oppoents (ala SCSA did with Vince).
Plus, if you want to kind of chuckle to yourself... remember all the great moments that you fondly remember from the WWF's Attitude Era? The moments that made you go, "Wow! That was awesome!" or "Holy sh!t! I can't believe that!"
Yeah, imagine those wild and crazy moments... in that little TV studio filled with tourists at Universal Studios in Florida that TNA calls "The Impact Zone." Kinda seems silly now, doesn't it?
I can't say that this is a step in the right direction with Russo and Ferrara at the helm... in fact, I think it's two steps back.
Again, I'm thinking this is the beginning of the end for TNA. It's imploding at the top down.