There's no need for this test, he had his 18 second test, and his constantly screwed test and his heel turn test before. I don't doubt the fans will still cheer but there's a chance they won't and if that's the case then what's the point of this? to bury a top star? he gets over on his in ring work and his chants both of which don't fit in the wyatts. They should have sacrificed Cena to the wyatts or Kane people who are already completely solidified in their positions and legacies.
To say Bryan isn't a money guy isn't fair, to say he isn't a Cena level money guy is fair and I'm assuming is what you meant. The problem is Summerslam had two main events and apparently neither drew and had a highly predicable turn and cash in finish for us internet fans and for even the non internet fans who are just casual viewers probably thought cena was a lock so why bother. Then Bryan was thrown the ball and expected to do Cena numbers in his first try as "the guy" and he fell short but to have the expectation of him being able to do that was unreasonable and it was booked poorly anyway with him constantly belittled and so many ppvs so close it was doomed from the gate, but in time he could do Cena numbers. The problem was with cena gone the main event was Bryan, orton and punk. If you take it back to 2005/6 when cena got his first run as "the guy" he still had hbk, hhh, the undertaker, batista, flair, Jericho, Benoit, Orton, Angle, Kane, mysterio, rvd, Guerrero, and so many others to boost the card and buyrates. Hell in a cell was a boost but everyone credited Cena's comeback for the money and perhaps they're right but I took Bryan having hbk as ref was the assurance fans needed that this was it Bryan was getting the title.
As far as where he should be I'll quote my previous response