I love how everyone always seems to know everything when it comes to wrestling, especially the IWC. No, I'm not saying I know everything... I'm just saying that people need to throw some other things in before they judge or make a claim that they swear will come true. Like I remember when EVERYBODY on these forums said that it was only a matter of time before The Miz was going to be "future endeavored" after he was separated from John Morrison in the draft. Heh, guess what didn't happen? But anyways...
Before we get into why or why not you should like Zack Ryder or even believe whether or not he can be a main eventer, mid card, or jobber? Let's look at a brief history shall we?
First of all, he's become a much better performer overall since the days of being an Edgehead. After all, Edge (from an old wrestlezone report) really felt and believed that he could go off to do bigger and better things. Which if I remember reading correctly, it was Edge who mentioned that Ryder should become a singles competitor because with some fine-tuning he could be much more. (Remember how horrid The Boogeyman was? Booker T. convinced the WWE to rehire him and let Booker help train him. After that The Boogeyman was still not that great in the ring, but he had improved slightly. So established superstars do have a voice when it comes to the younger talents) Anyways, so Zack Ryder was drafted over to ECW. Lets be honest, the WWE once they feel a tag team has run it's course? They separate them and one of them goes on to do bigger and better things. The WWE obviously saw Ryder as the better of the two because in just a few short weeks Zack was on ECW having matches while Curt Hawkins was shipped back to development. While on ECW, Ryder had some solid matches and had a great run. He was getting legit heat from the crowd (more annoyed heat than actual hating heat....kinda like Abraham Washington who was...well just awful), he came up with his new gimmick complete with catchphrases and even a new finishing move (the Zack Attack), and he eventually moved up to being one of the main eventers of the ECW brand. He won that over the top battle royal to become #1 contender remember? He was also the same guy Tommy Dreamer put over in his last match.
And what happened? ECW went bye-bye and they shipped talent off to Raw and Smackdown. I personally hoped he would have gone to Smackdown because Raw was crowded enough as it is. Simply put, he got lost in the Raw shuffle. Just like Evan Bourne did. Just like Drew McIntyre is now. Which is sad, because they're all solid performers. So what does Zack do? He gets himself over using the internet. Something NOBODY has ever done before which alone is refreshing and new. It's also clear that the guy understands that the most successful gimmicks and guys who go on to become main eventers? Have gimmicks that are extentions of their own personalities. So he stays in character on his internet shows and even brings out some of his true self with his sense of humor. (Humor, you know that thing that took Santino Marella and Mr. Kennedy to a whole new level of popularity?)
Am I a Zack Ryder mark? No. I'm not a mark for anyone. In fact nobody should be marks really. It's all about personal opinions and facts. When he was getting more tv time on ECW? The guy was working his way up the roster and improving every week. Now that he's on Raw it's come to almost a standstill but the guy decided not to rot backstage and actually try and get himself over. He's always been solid in the ring (with room for improvement of course), he's fairly good on the mic (again, with room for improvement), and his gimmick is an extension of his own personality and it's getting him over. I think that he could be a GREAT upper-mid carder with the US or IC title and if he continues to improve, gets more Raw time, and runs with it? He could probably get himself over enough to be a main eventer just like The Miz did. (Who remember years ago, EVERYONE hated and nobody ever thought would amount to anything) Whether you like him or not? He's come a pretty long way from where he was and has technically done something nobody in the history of the WWE has done before. Get himself over using the internet. I think that alone? The guy deserves some credit and an opportunity to show us what he can do.