TNA has made the mistake of getting Vince McMahon's attention.
I don't think McMahon has ever been worried about TNA. He's not pumped that ECW beat Impact last week, he's bugged by the fact that Raw got beat by NFL, BAseball playoffs, College Football, Monk, White Collar, Jeff Dunham, Suite Life on Deck, Penguins of MAdagascar, NCIS and Spongebob. Maybe he's made peace with losing to the NFL and baseball playoffs, but the rest didn't used to happen. Monk and White Collar sell a lot more Lexuses than Raw does, and the Disney/Nickelodeon stuff is pretty good at moving kids merchandise. He couldn't care less what a second-rate promotion does at a second-rate theme park in Orlando. As he said to Turner long ago, he's not in the rasslin' business, he's in the entertainment business.
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But if TNA and Spike TV want to challenge him on Monday Nights, then they become a remote threat to the entire empire. If Hogan's TNA gets momentum, (I don't see it happening but if it does) the result could be the destruction of both companies in their current forms. If Impact and Raw both settle in around the 2.0-2.2 mark, then both federations and both networks could be in a situation where they are losing money but can't stop spending without getting crushed by the other. When corporate winds shift, losing money for a 2.0 rating with a bad image isn't a good place to be.
So, being Vince McMahon, he will start trying to cut TNA off at the knees before they become a real threat. TNA with a Monday night timeslot has entered Vince McMahon's priority list. Destroying TNA will be McMahon's first response, rather than smarkening up the product for us. Any improvements will be side effects of moves made to cripple TNA.
Step One: Address the issue of the toll the schedule takes on veteran main eventers. Make a policy that former world champions above an age cutoff (35?) have the option to work half as many dates for, say, 2/3 the pay.
Step Two: Put the word out that the company is at war with TNA, and that grudges will be held from this point forward. If you "Cross the Line", you are not at all assured of coming back. No one on the roster is indispensable, so if you take a TNA offer and it doesn't work out, you're not looking at ECW--you're looking at ROH and New Japan. WWE is essentially claiming right of first refusal for main eventers.
Step Three: Talent raid focused on the key players in TNA, guys the company is or should be built around. Styles and Morgan are locked up, but Angle may be a free agent right now. Samoa Joe's contract expires next year or the year after. I think that Awesome Kong is on a year-to-year deal, but I don't really know. Those three are ones it would hurt TNA the most to lose, so make a serious run at bringing them into WWE as main event stars. Angle, Samoa Joe and Awesome Kong should be recruited and offered serious money and a place in the world title pictures. (For Kong, rebuild the women's division around her, maybe unify the two titles) Either they leave TNA and strengthen WWE or TNA's payroll takes a serious leap.
STep Four: Not so much a talent raid as a strategy to bleed TNA financially. Anyone on the TNA roster who is not making WWE roster money, offer them a one-year deal making WWE roster money. Not a developmental deal, even if they do spend the year stuck in FCW. The same money Seamus or Yoshi Tatsu or Santino or Jesse is getting.
Step Five: Counterprogramming at 8pm on Mondays. Eliminate or at least reduce the advantage that TNA would get by being the only wrestling show on from 8-9. Either expand Raw (difficult), move Superstars or whip up a studio "pregame" show. The "pregame show" would look like an NFL pregame show, with three or four commentators (either road agents on the payroll or retired guys who would come back cheap) showing and discussing clips from Raw, Smackdown, ECW and Superstars and going over and discussing the expected lineup for Raw and maybe the others as well.
The absolute last thing Vince is going to do is make the product better. He thinks it is already better, and he thinks he knows better than anyone else. The last time he listened to anyone else's ideas is when the company was on path to go out of business. Everything that you hate, he's doing it because he thinks it's good business.