I just don't know what the problem is here. This isn't any different than what the WWE has done off and on for the last 25 years. They're interested in bringing in a well known, hot celebrity to appear on their television programs and pay per views. They did it with Cyndi Lauper, Muhammad Ali, Donald Trump, Vanna White, Pamela Anderson, Mike Tyson, etc. and it got people all over the country talking and watching to see what would happen. Having a celebrity involved and mixing it up with a wrestler can elevate that wrestler's status. To this day, oen of the most talked about and remembered aspects of Roddy Piper's career was his feud with Mr T. and it's the same with Jerry Lawler and Andy Kauffman. Both men had great wrestling careers and their involvement with a celebrity feud doesn't diminish that. Austin was popular before the bit with Tyson on Raw, no doubt, but he skyrocketed afterward. The segment was featured in every major newspaper in the country, they talked about it on CNN, it was talked about on radio talk shows, etc.
I don't know why so many just assume it's going to be a disaster, if it does come to pass that is. This will bring in business for the WWE if, for nothing else, out of sheer curiosity. Some can say the WWE isn't trying to produce a quality product, I don't agree so I'm not going waste time debating that. I know that lots don't like to think of wrestling as a business for some reason, but the WWE is a business and anything involving Kanye West right now would draw big ratings and pay per view buys.
Now, as a lifelong wrestling fan, I admit that I have my doubts about this. It could come off great or a complete disaster. At the same time, however, I have to respect the WWE for trying to do something to garner more attention to their product.