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I think it's an attempt to appeal to the international markets. Santino is a huge comedy favorite in Europe, and in particular, Italy. WWE airs all over the world and those markets make up for millions. It's the same explanation for Khali and even part of the reason for Rey Mysterios' title run a few years back.
It's more than likely that you like The Rock and Mick Foley. Two guys who solidify the world entertainment. You mention the Cobra as a bad thing. As mentioned before, the Cobra, like the Samoan Spike, hits a real pressure point in the neck, that if done correctly, would stun the opponent. Mr Socko and The People's Elbow do fuck all, yet we, the WWE fans, love it for the entertainment aspect. As far as that goes, The Rock and Mick Foley, in your evalulation, are goofier than Santino. Now call The Rock and Foley goofy.
Now I have that off my chest. Santino is a huge marketing ploy to entise not only Americans, but European fans to watch. Like with The Great Khali, he is from a different area of the world, places where WWE wish to stretch too. Whether you or I like it or not, both of those draw people from Europe and Asia. Santino most of all because of his comedic attitude and likeable personality.
Santino is certainly no crap in the ring either. When he gets the chance to go, he can go. I was at a Raw show in November, the WWE came over to the UK. Santino faced Drew McIntyre in the opening match. Didn't last long, but Santino was one of the better performers of the night. Truly gifted in the ring. See Elimination Chamber 2012. WWE book him in the comedic jobber way for reasons I don't need to specify, but Santino showed on Sunday that not only do 95% of the fans go insane for him, but he puts 110% into every match he is in and he delivers.
Here's the problem with your last paragraph. The Rock, Big Show, and Cena are not comedy acts. They just add comedy to their character every one in a while.I might be wrong, but the pop at EC when the Cobra actually hit, to me, sounded lounder than the MITB pop for Punk and the pop for Rock's return. The crowd took the roof off the building like it was 1999 and the glass just shattered. God damn. And when Santino got to his knees during the Cripple Crossface? Monster pop again.
But, that being said, and as much of a Santinaught as I am, this is the kind of role Santino should be pushed in - getting oh so close, but not quite all the way. People can rally behind that kind of thing, because unlike Cena and Mysterio, Santino is an underdog in every sense of the word. If Santino can hold a mid-card belt and retain the pops, then I can see a brief test-run with the WHC down the line, especially if WWE tweaks his comedy to be more all-encompassing and less aimed at children.
People saying a comedy act can't main event should take a closer look at The Rock, John Cena and Big Show. A comedy act with just one more element (intensity, preferably) can and does evidently work. I don't think Santino should be pushed beyond his story, but I think a push and a dipping of the proverbial toe in championship water is in order.
Here's the problem with your last paragraph. The Rock, Big Show, and Cena are not comedy acts. They just add comedy to their character every one in a while.
Santino, Shockmaster, Hornswoggle, and the goggle gogglle thingy was a fucking comedy act. Please get it correct.
lol "******ed YET simple"? A little redundant. ******ed people are, by definition, simple. To "******" means "to slow". Slow, simple, ******ed, all basically the same way of describing someone.Because he is the equivalent of Eugene, ******ed yet simple and he doesn't mind playing the part of the stooge for Raw shows
I don't get everyone's love for that jobber, Santino Marella. I mean, precious PPV time was wasted on Santino trying to emulate Rocky Balboa (Vince McMahon's "Rocky" training leading up to RR '99 was much funnier). I knew when they put Santino in the match, and then did endless "Rocky" hype for him, he would be in the last two or three.
Anyway, he lasted until the last two, and buried Wade Barrett on the way. I now declare that Barrett will never be a main-eventer now, since a pint-sized jobber pinned him to three (let's not forget, Barrett destroyed Orton and storyline injured him the last few months, only to piss his build down the toilet by a joke like Santino pinning him.