Also - most of the "IWC" (God, I hate that term) always find, or create, an underdog flavor-of-the-week to rally behind.
In 2009 it was Randy Orton turning face.
In 2010 it was Christian getting that push to the moon.
In 2011 it was Ryder or Riot.
Granted, all of these guys have considerable talent, and considerable appeal, in one way or the other.
Which is the glaring difference between those guys and Drew McIntyre. Drew is good on the microphone, he is[\i] fluid in the ring, but the difference is he was given ample opportunities and the consumer just didn't buy in.
I don't think this is a case of backstage politics, or ex-husbands paying for the sins of their ex-wives, but merely a situation where no one ultimately cares one way or the other[\i] about Drew McIntyre. He was given more than enough time to grab hold of his opportunity and ride it to the moon. He coasted, and in turn ended up being a disposable, hollow, formulaic heel.
Honestly, what feud or program can you remember that really evoked any investment from you, the viewer?
He's great in the ring, big deal, Johnny Ace was a hell of a worker - the guy is credited with inventing the Cutter - but bland is bland. Vanilla will always be vanilla, even if you add sprinkles.