Going to 2 hours is good but it's not the do and say all either. 2 hours doesn't make a show better...just longer. Just as there are good and bad movies that are all 2 hours long. Remember, WCW won the "ratings war" but in the end that didn't make them the better wrestling organization (and because Vince bought them out doesn't make his company better either).
From what I've gathered here in the forums, the majority of us grew up watching the WCCW, GCW, USWA, WWW and AWA on ESPN, as well as WCW and WWE. Ratings had nothing to do with it. We, the fans, want more and more. That's why we scour the net digging for clips of matches from obscure indy feds, trying to get a fix like a junky.
And, please, AGAIN, there is no "ratings war" between WWE and TNA. Never was and never will be. WWE is probably more concerned over TNA then TNA is of WWE. They have momentum and credibility in all divisions and in talent from top to bottom then WWE has had for ages.
I wish TNA all the best.