safeco1999
Occasional Pre-Show
You are also right about how the business has gone down. But John Cena has also been a part of the reason why they've changed the direction of the company where many long time wrestling fans didn't approve. I can accept change in a company but it could've been better. And of course everyone get's pushed by someone. I just didn't like how they pushed him RIGHT AFTER Brock Lesnar left. And it wasn't just Cena that got pushed simultaneously either.
Wrong. John Cena was NOT the reason they changed the direction of the company.
WWE had to change their image mainly in light of the Benoit tragedy and other wrestlers around a similar period who had died. They had to save their company from all the bad press. Also, Linda at the time was planning on going for Senate, so all those things, among others, led to a change in direction.
And a business lesson for you- they also did it for TV timeslots/ratings/merchandising. Obviously, there's more sponsorship dollars when you're not seen as a ruthless organization who kills their performers. The facts lie in their financials. WWE is still making money, which might not have been the case had they just let things spiral out of control after the Benoit events.
John Cena was seen as a clean cut guy who could lead the company into the next era. Same was true for when Bret Hart carried the WWF during the steroid scandal (remember they changed direction from pushing big muscular guys to smaller guys).