Having not watched the product in so many years and returning to the viewing public this year (saw an add for mitb which had the return of rvd, ecw nostalgia drew me in, and it was free here in the uk), I think I'm seeing cena in a different way to the regular viewers over the years. Maybe it's because I haven't been forced fed the guy over the last decade, I mean he's won the title what 11 times? I remember bret hart winning it 5 times over the span of a what 20 year wwf career was unbelievable but 11 title reigns?
I think this is the main reason for the dislike. What I've seen in cena since I've became watching is probably the best mic guy buy a long way. He deals with the crowd brilliantly, just look at the promo before the ladder match with orton, that was pure brilliant, he actually brought some hype to a match people were bored with before it had begun. Look at the way he hyped the arena. That isn't an easy thing to do and he does it quite a bit, look at his segment on raw in Chicago it was very well done and the guy didn't even have to wrestle.
I agree his in ring stuff is fairly predictable, but then who isn't in the wwe at the moment, and to be fair his matches are always pretty entertaining.
I honestly think it's cena overload for most. But from someone who's just started watching his stuff I can see why he's the top company guy.
This is very similar to how I feel about John Cena. I am still a huge fan of his, based on his entire career and his abilities in terms of putting on a great match and his promos and working the crowd which I think is top notch(lMO).
His Rap gimmick is what got him over with the crowd, but it is obvious that such a gimmick would not have been suitable for a guy the company wants to be its Face and Main Superstar and also the fact that it was changed to PG.
Eventually, like DC's Superman, SuperCena would have gotten old and repetitive to most, especially the older folks. Now it has gotten to the point that;
There are pure Haters,
there are those who aren't excited by John Cena but accept that he is good at what he does and would show that appreciation in the off chance that he does something different and more interesting than normal,
then there are the Kids who obviously love the Big Strong Unbeatable Overcoming all the Odds Superhero.
From a personal point of view; I have gotten to a point where I am in the second group. I appreciate that John Cena is a Top Notch Superstar in both Promos and In-Ring work, his character just seems boring to the point, where I don't really root for him to win his feuds any longer.
Take for instance, since I restarted following and watching RAW;
I missed the feud with Daniel Bryan and from watching clips of that feud, I think it probably was times more interesting for John Cena than any he has done since then(Post-injury).
The Face vs Face stuff(Daniel Bryan vs John Cena,the Rock vs John Cena) is something that would interest me with regards to John Cena as it seems to bring more out of him in terms of proving himself to the audience, as he usually winds up as the defacto heel in such feuds due to his polarisation.
Thereafter, he had a Unification Setup feud with Alberto Del Rio,
then went onto Randy Orton which lasted through 3 PPVs. 1 PPV between the two was too much, and so, many fans like those in group 2(including myself) and 3 above were not interested in the least bit.
Presently, he is in the midst of a programme with Up and Coming Heel, Bray Wyatt and the Wyatt family.
For a programme that has been in the works since the Royal Rumble PPV, it hasn't even taken off fully as yet given that it will only generate full interest through Storyline.
However, in such a feud, from Cena's POV, hasn't he already been there, done that? Remember the Nexus? This feud, lMO, can only benefit Bray Wyatt, and I hope it results in Bray going over and establishing himself as the Top Heel in the WWE.
As for Cena, I think the only chances we have of seeing a different more edgy type/full heel is if they do Face vs Face feuds involving him, and he has to prove himself much more than just the generic,boring stuff he brings in his SuperCena vs SuperVillain feuds(which is the way the current Feud with Bray Wyatt has gone as well,unfortunately).