The thing is - John Cena does not have a wrestling gimmick. He's him 100% when he goes out there and cuts promos or wrestles. He is and has been the best american wrestler in the world for some time and it doesn't matter who he faces, the match will be flat out entertaining. The rule in professional wrestling is - if you can be yourself and connect with the crowd, you'll be successful and that's the most important thing and connecting can be inside the ring, with your flashy moves or what not or outside of it with your personality.
I just finished hearing John Cena with Steve Austin on the podcast and it feels like I am listening to an hour long Cena promo and it's one of the best Austin has put out there. Not because of John's life in general, but mostly because John Cena is a star and I was eager to get his thoughts on the business. He tells you in his "gimmick" to - not give up, to be loyal, etc and he is that. The guy has been doing 250+ live events per year, for 12 years now! He's worked against every top star and he has delivered great stories and great bouts against each and every single one of them. On top of that he is the hardest working man for the company - he doesn't work for John Cena, he works for the company and his logic is great - if the company is getting better and bigger, John Cena will get better and bigger.
As of this moment John Cena has been learning mandarin for over a year now. Some may think - why the hell is he learning a tough language like that? He replied to that: "I'm trying to help WWE get into the Chinese market." He says that he welcomes every single superstar to step up and for years he's been HELPING EVERYONE. He was the one that pushed to work with Edge and "bang", he helped and created him as the single main eventer people would follow. He was the main reason why The Nexus worked, why The Miz worked and take Miz for an instance - there was not A SINGLE WEEK, where you wouldn't hear John Cena saying that he's been the hardest working guy in the company, he was putting over Miz of all people. And Miz has stated many many times that he appreciates everything John did for him. You almost can't separate John Cena, the working guy from John Cena, the character and wrestler.
I may be wrong but I feel that in the future and with this new stars coming up, John Cena will start to be a big favorite in the internet. People are not tired of Cena. He's the most talented guy in the roster. People want to see him, more and more, if he's working with fresh talent. Take yesterday for example - Cena vs. Cesaro was THE BEST THING ON THE SHOW. Cena was there, Cena the "stale character" was in the best thing of the show, that had every big star wrestling. I didn't see anything in Cesaro before his match with John Cena, and quite frankly he has showed some great matches before, but he never showed me that he was capable of being more than a midcarder. Yesterday Cena sold me Cesaro. Cena was all "sell sell sell" for the guy and Cesaro took it and tried his best. Of course Cesaro isn't ready yet and he won't be for some time, but he showed me a more vicious side and not such a phony one - I need to see Cesaro's true character to be invested in him, and if his character it's him telling me in the ring, so be it... but he needs to establish that and Cena helped him in that regard and a lot.
Now it's a shame if people don't read this post, because I truly believe that everything I'm saying is 100% truth. Love him or hate him you indeed care and to me your hatred is so out of logic that it should be illegal to let you near a keyboard or a live event. I'm sounding like a John Cena mark out here, but I am a big fan and as much as I love watching other guys, going from The Shield, Lesnar, Wyatts, Orton, Daniel Bryan, The Miz to CM Punk, I know that whatever Cena is doing, he's working his butt to make it work and most of the times he delivers like no one and that to me, is what I look for in wrestling. He doesn't need to freshen up, he's a person and not a character. He needs fresh new opponents, fresh new storylines and he'll be on the internet side in a heartbeat. Just another proof, Cena is so talented that nobody has ever said that he should go away, they want him work as heel because they know how talented he is and the minute Cena turned heel, he would be the biggest babyface in the world... And that's all I gotta say about that.