As a fan, I've never cared about business or ratings... I just want to enjoy the program. And I enjoyed last night's program, specifically the ending segment. Fuck ratings, fuck pay-per-view buys, fuck merchandise sales... I just want to be intrigued by the show as I watch it, and the Punk/Cena storyline has me more interested in pro wrestling than I have been in a very long time. I don't get a fuck if casual fans are confused by it or not... fuck 'em. When I was a kid/casual fan some stuff confused me as well, but it didn't make me enjoy the show any less, because the pay off came with the MATCHES, which is ultimately what pro wrestling is all about. And trust me, every fan, from casual to hardcore internet, will get a great pay off with this feud come Summerslam, since these two are bound to have a very good match.