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The point is, if Punk's not drawing, he's not going to CONTINUE staying in the main-event. The WWE isn't going to give up on someone after three weeks, they're going to give him the best chance possible. But if they feel it's proven Punk hurts the product, then Punk isn't going to stay where he's at. Same for Bryan.
I'm not saying that is happening or will happen, I'm just explaining why you should care about ratings.
This isn't a Cena thing, this isn't a Punk thing, not even a Triple H thing, completely. This is about people seeing the current WWE product as not good, and people tuning out. Something about the product is turning people away; it isn't just one wrestler
It can't be helped. Besides the opening segment and the main event was there anything else in the show? Cena and Kane were certainly not gonna make you stick around for 2 hours. Smackdown and Impact promote a few matches and always have several stories going at once, but Raw doesn't really focus on that. Then they jam their 3 main stories into one match, they basically skinned the show. The only thing that was worth anything was seeing Ryder and the ROH boys together and that didn't scratch 10 minutes of a 2+ hour broadcast.