I'm thinking this is just an easy way for WWE to give him a push. I mean, the fans will probably get behind him in his next match and if he retains his job, he'll be able to build on that. I'm assuming WWE probably believes in Drew McIntyre and for good reason. He's still not great, but he's got the size, the look, and most of the talent, he just needs to package that together and put some polish on it. He's got one hell of a long way to go, but he has shown flashes of brilliance in the past. His appearance in the Elimination Chamber for the World Heavyweight Championship last year showcased that, as he showed some real intensity and improvement in that match. If he can keep that up, then I can definitely see him making his way up the ladder and living up to all the potential that he has.
From this point on, any small thing will help him. A win here or there and just regularly appearing on Smackdown can do wonders for him and building the fans' confidence in him. He's a good talent who could bring some life to the midcard scene and separate himself as one of the main contenders for Cody Rhodes' Intercontinental Championship. It won't be an instantaneous process, but it's very conceivable. A losing streak storyline, especially one where someone's job is on the line, is a great way to generate sympathy and compassion from the crowd -- even making a future heel run much easier. Drew just needs to keep working hard and the WWE needs to keep pushing him.
